CNN boss Jeff Zucker has urged advertisers and technology companies to find new ways to monetize news content on mobile platforms, and the authorities need to pay more attention. power of Google and Facebook, as news agencies try to adapt to changes in the digital market.
“In the world of Google and Facebook, making money digital and mobile continues to be more difficult than we expected,” said Mr. Zucker, in a keynote address at the conference di Mobile World Congress in Barcelona, Spain.
“I think we need help from the advertising world and the tech world to figure out how to monetize digital content, otherwise genuine journalism will disappear.”
The CNN boss also suggested that regulators overseeing media mergers need to pay more attention to the power of Google and Facebook.
Mr. Zucker warns that the US government is too focused on reviewing and approving mergers such as AT&T and Time Warner or Fox and Disney, paying more attention to the monopoly of Google and Facebook and also for that “this is probably the biggest problem for the development of journalism in the coming years.”
In November 2017, the US Justice Department accused the $ 85.4 billion merger of AT&T and Time Warner, which owns CNN, would harm competition, reduce innovation and lead to increased spending. fees for consumers.
As a condition of approving the merger, the US Justice Department forced Time Warner to sell Turner Broadcasting, which included CNN. Antitrust hearing on the merger between AT&T and Time Warner is scheduled to begin on March 19 and a ruling is made on April 22 – deadline for finalizing the merger agreement. .
The average age of CNN viewers is now 59, down to 44 on digital platforms and 37 on mobile phones. Mr. Zucker says that CNN’s digital audience is growing and that live news alongside live sporting events is not affected by the tendency to break up with pay cable TV and fit into platforms. digital.
The dominance of Alphabet (the parent company of Google) and Facebook in the digital advertising space has made it difficult for other online content providers to monetize ads. According to eMarketer, Google and Facebook will account for 63.1% of total US digital media advertising revenue this year.
Google’s revenue is expected to reach $ 35 billion in 2018, up nearly 19% from last year. eMarketer predicts Facebook’s total digital services revenue will grow by more than 40% to reach $ 17.4 billion, thanks to Instagram’s rapid growth.
* Source: VietnamPlus