Cillgold's Logofolio 2020: A 5-minute font variation

Cillgold’s Logofolio 2020: A 5-minute font variation


Cillgold is a young agency in Saigon providing packaging design, identity, graphics and publications. From projects implemented in 2020, Cillgold Select the best logos to create Logofolio collection, show the application of many fonts and graphics, as well as ideas for portraiture of customers in many fields.

Right brief and pass expertise“- Mr. Liem, founder of Cillgold

After two years of experimenting to find a separate direction, in early 2020, Cillgold officially launched with a clear vision and passionate team. The first half of the year is a very difficult time, but the team has constantly improved to provide a service that is suitable for the masses, based on a liberal design style, neat process and budget clarity.

“Our team has a simple process internally and is clear to customers. This process is divided into three phases.

The first is to get basic information with a set of 10 short questions, advise and clarify problems until they understand the customer’s wishes. Second, provide legal and term advice before the deposit client starts the project. In the end, the design is according to the brief and the right deadline, and persuading customers will be determined by the quality of the finished product.

For a team, a logo is called “good“Or”pretty“If and only if it balances academic art with the public view, to put it simply,”correct brief and pass expertise“.

Let’s take a look at some typical logos of Cillgold

Phuc Chi Yen: The symbol is inspired by a banquet in the royal court, with the image of a wine glass containing five blessed flowers, placed in the arch as the entrance to the capital city (the five blessed forests).
✽ Type of logo: Symbols and text.
✽ Brand personality: Luxury, High-class, Classic.

Carpentry Hypnosis: The logo is associated with the resonance of old Hanoi when bringing rows of old houses, communal roofs into the same frame, as a signboard of the old town leading diners.
✽ Type of logo: Integrating image into text.
✽ Brand personality: Luxury, Elegant, Classic.

Rhades Café: The logo is inspired by the image of receiving the quintessence of heaven and earth, absorbed and transformed into high quality coffee beans. That is the message of the brand and the goal of the design.
✽ Type of logo: Symbols and text.
✽ Brand personality: Friendly, friendly with nature.

Caila & Kai: The brand’s logo is inspired by stained glass panels in a Catholic church. The image section is designed in Line Art style, giving the brand a sophistication and purity.
✽ Type of logo: Symbols and text.
✽ Brand personality: Luxurious, Delicate, Pure.

Next Station: The brand’s logo is inspired by Retro-style traffic signs, but depicted in a youthful and modern Minimalism style, depicting a majestic mountain landscape that attracts fancy feet. love displacement, adventure adventure.
✽ Type of logo: Symbols and text.
✽ Brand personality: Adventure, Discovery, Dusty, Nostalgia.

Ruan: The symbol is designed as a seal, stylized on the Han Nom script and integrated with “NG” (Family Nguyen). The same image of a passenger bird is metaphorically stylized inside the design as a blessing of luck and a guarantee of the purity of the product.
✽ Type of logo: Symbols and text.
✽ Brand personality: Care, Care, Special.

Good: The goal of this brand is to honor traditional values ​​with healthy products through folk remedies. Therefore design inspiration is taken from the Retro signboard style to highlight nostalgia and sophistication. At the same time hiding in each of those streamlined lines is a positive message of health.
✽ Type of logo: Integrating image into text.
✽ Brand Personality: Peaceful, Delicate, Classic.

Tap: Tap is “Tap in here”, “Tap into the shop” with main customers are women. From that meaning, the design looks to the softness of the letters, the “Tát” stylization and the “@” image, expressing the image of a modern, dynamic woman.
✽ Type of logo: Integrating image into text.
✽ Brand personality: Youthful, Dynamic, Active, Romantic.

Team: The brand’s logo is inspired by the portrait of a soldier, creating a sense of familiarity and consistency with the brand name.
✽ Type of logo: Symbols and text.
✽ Brand personality: Strong, Nostalgic.

See Cillgold’s full 2020 logo collection

Edited: 19August

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