According to data from Canalys, the number of smartphones sold in the Indian market in 2020 will fall at 145 million. Not surprisingly, phones from many Chinese brands continue to account for the majority, accounting for 77% of all smartphone sales in India in 2020.
India has a tough start to 2020 when smartphone sales stalled due to the COVID-19 outbreak. However, smartphone sales gradually recovered in the second half of the year, reaching a record in the third quarter of 2020.
This decline was highest in the second quarter of 2020 when it was 40% lower than the same period in 2019. As of the fourth quarter, this figure increased again by 13%, reaching 43.9 million devices.
In 2020, Xiaomi (including POCO) accounts for 27% of the market share in India, followed by Samsung with 21%. The 3rd, 4th, and 5th positions are VIVO with 7.7 million devices, accounting for 18% of the market share, OPPO with 5.5 million devices, accounting for 13% of the market share, Realme with 5.1 million devices. , accounting for 12% market share.
Thus, Chinese companies accounted for 77% of all smartphone sales in India in 2020, higher than the 72% figure in 2019.
To explain this, several news sites have conducted surveys among Indian users. Most users choose Chinese brands like Xiaomi and OPPO for reasons of good quality as well as reasonable prices. These brands are quite prominent in India and have even started making their own smartphones in that country.
Analysts predict that the smartphone market in India will increase strongly in 2021. PLI (promoting product integration) as well as the ongoing 5G deployment in this country is the main reason. after the push in smartphone sales. More specifically, analyst Varun Kannan at Canalys said that brands from China are ready to take advantage of the transition to newer 5G connectivity to take advantage. On the other hand, MediaTek’s Dimensity 5G chips have also helped lower the price of 5G-enabled smartphones, in line with the user’s wallet here.
Minh Hung according to GizChina