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CEO Tim Cook criticizes WSJ's article about Jony Ive leaving: "The story is too unreasonable"


Yesterday you read this article: WSJ: Tim Cook is not interested in design, Jony I disagree with many senior leaders before leaving

Please extract a part of mod article Didu: “Steve Jobs and Jony Ive are a very good couple when working, partly because they both promote design. Steve Jobs once said this: "design is not just about how it looks, how it feels. Design is how it works." However, with Tim Cook, WSJ quoted many sources as saying that Jony Ive was disappointed that Tim Cook was not interested in the design process. There are reports that many times when Tim Cook first saw the new product is at the product launch event. ”




Immediately, Apple's CEO countered with an article on Twitter, sent directly to Dylan Byers, NBC News correspondent: “This story is absurd. A lot of news articles and conclusions in those articles are not true. Basically they show a lack of understanding of how a group of designers work, and how Apple works. It distorts relationships, decisions and events so much that we don't realize they're describing our company anymore.

Our design team is extremely talented. As Jony said, they are stronger than ever, and I have a firm belief that they will shine under the lead of Jeff (Williams), Evans (Hankey) and Alan (Dye). We know the truth and we also know their ability to create great things. The projects they are working on will make everyone surprised. ”



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Earlier, in a surprising move, Jony Ive left the position of design director (CDO) at Apple and opened his own design company called LoveForm, with one of its first partners being Apple. This move also ended nearly 30 years of British designer career at Apple, the time that Ive not only Steve Jobs revived the company, but also created products that many people love.



P.W

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  1. Pingback: CEO Tim Cook criticizes WSJ's article about Jony Ive leaving: "The story is too unreasonable" - Thời sự & pháp luật

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