In the latest post, Mr. Nguyen Tu Quang said that it took a lot of effort for the company to design the perfect rounded icon set for Bphone.
Recently, Mr. Nguyen Tu Quang, CEO of BKAV posted a new post related to the fact that Xiaomi spent more than 7 billion VND to redesign its logo and brand identity. This incident by Xiaomi has attracted great public attention, most expressed surprise when a simple logo has such a high value.
Specifically, in Mr. Quang’s post, he said that behind the icons of Bphone is the “core technology” that allows BKAV to create a “much more difficult angle” than the Superellipse, which is the image of the Kenyan designer. Hara applied on the Xiaomi logo worth 7 billion VND above.
And to demonstrate the superiority of the icon set on Bphone, Mr. Quang compared the icon of Bphone with that of another brand. Although we do not mention the name directly, but we can easily see that this is the icon used by Vsmart on VOS.
“The picture below is an enlarged icon of Bphone and another brand. Notice the curved angle and especially the point where it connects to the straight edge, you will notice the difference. One side is the jagged board corner, the coupling point is distinguishable, the other side is a seamless board corner and almost NO COMBINATION POINT RECOGNIZED, when the curve is softly straightened.
To achieve this result is not easy, it is an R&D research process, by the graphic design team at Bkav. And I am not proud to have directly participated, guiding us to own the ERROR TECHNOLOGY when designing corners like this!
Don’t believe, anyone who works in graphic design tries to do it, will know how difficult it is and the chance of failure is high. I have to say too, that this angle is much harder with the Superellipse mentioned in the past few days, with the story of the corner worth 7 billion VND.
The reason it is more difficult is because Superellipse has, however, been defined by a clear mathematical formula, by French mathematician Gabriel Lamé and intuitively you know that it does not have the CHALLENGE joint point between curvature and straight.”
To be able to create a satisfactory icon set for Bphone, Mr. Quang and the design team directly referenced the design of “company A”, but still has not found the answer for the rounded design. complete.
“After several weeks of reporting on the options, including research on how Firm A was doing with their angle, the solution has yet to be found. It turns out that this is a BIG SCRATCH FOR THE WORLD OF DESIGNERS, not just our design team. The Design Team found many forums on this issue, there were teams that worked to interpolate the angle of A to an extremely complex mathematical function.
And somehow, Mr. Quang was able to find a method to get the icon with smooth rounded corners like “firm A”, solving a problem that Mr. Quang previously claimed was “the big concern of design world in the world ”.
“Once again I have to hand out, directly analyze and guide the method to the Design team. The results are as you know. We’ve got the divine CORRECT TECHNOLOGY that a few companies have. ”
At this point, Mr. Quang continued to emphasize on “core technology”, saying that a company must have investment to create value different from the forest products of other companies. Even when buying technology, this is still not a technology developed by the company itself.
“So you guys, R&D is like that, it’s in every field when we make Smartphones and it’s also full of fun. To research a process, technology or a secret, even if it is small, it takes an investment of effort and money. But the result is DIFFERENCE compared to other forest products. You as Bfans feel the difference of Bphone, that is from hundreds and thousands of things we have done like that.
To get good technology then either you R&D it to get it from ERRORS, is expensive but it’s yours, reusable many times, or you spend money to buy it, expensive but it’s still not is yours. But somehow, if you can’t R&D, you have to buy it. ”
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