Camera on smartphone is increasingly improved over time and gradually replaced completely for traditional point-and-shoot camera models. Although there are still professional users who want to buy DSLR cameras and mirrorless cameras, camera companies like Canon are looking for other ways to attract amateur photographers.
The most recent solution that Canon has introduced is a very small Canon IVY REC camera, using camrea sensors commonly found on smartphones. The size of this camera is on par with a USB.
Currently, IVY REC has not been sold yet. Canon said it will soon conduct a community fundraising campaign for the camera.
IVY REC uses 13MP CMOS sensor, 1/3 inch size. It can record videos at up to 60 frames per second, 1080p resolution. It supports Bluetooth and WiFi connectivity. You can also sync it with the app on your smartphone to preview the photo you want to take because IVY REC is too small to have a viewfinder.
You can also transfer photos and videos via smartphones using a wireless connection.
Obviously, if you already have a smartphone, there's no need to use a separate camera unless it takes better pictures or has other advantages. For this, Canon has not made any promises.
IVY REC is waterproof and can shoot / shoot for up to 30 minutes at a depth of 1 meter. It has a sturdy design and has handy hooks for you to take with you anywhere.
Canon shares a 30% discount for early contributors. This project will be put on the Indiegogo community fundraising platform in the future.
There is no information about storage capacity, battery life or even the exact weight and size of IVY REC. Hopefully Canon will soon provide more information about this product,