Project illustrates the power of a strong brand.
Is it still possible to identify a brand even if its logo has been removed, leaving only blocks of color and simple shapes? Graphic desginer Pedro Almeida Lisbon, Portugal has created a series of extremely minimal logos to explore that.
The best logos are so ingrained in our consciousness that you could theoretically remove a lot of things from these logos before they become unrecognizable. And of course, one important logo design rule is to keep things simple in the first place.
Almeida Start this personal project as a way of illustrating the importance of visual communication for business. “I want to emphasize the value of creating a logo that will leave a memorable impression”, he explained on his website. “Visual communication is the most important and easiest way to communicate, it has to be easy, that’s the role of the graphic designer.”
So, if you’re designing a logo, you might want to try a little exercise by separating it back to just the main colors and main graphic elements, and see if it still makes sense.
Take a look at Pedro Almeida’s complete collection of minimalistic logos and see how many logos you can name.
Translator: Nam Vu