Whether as a business or an individual looking to build credibility, your business card can have a huge impact on branding. It is not only used to provide contact information and promote your company or personal image, but also to gift customers and drive conversions.
What is a business card?
You can simply understand a business card is a compact card that includes the necessary information so that customers can easily contact you or your business. Important information such as: Name, Position, Job, Phone Number … are basic but necessary information to introduce a person, a company or an organization.
Who will need a business card?
There is no limit to who wants to use business cards. However, those who regularly communicate with customers (consultants, brokers, sellers, etc.) use business cards to promote their personal images. In addition, business cards are essential for every business, business owner.
Before designing a visiting card
Whether you are designing business cards or any other type of design, the 2 factors you need to pay attention to the most are:
- Your brand colors
Logo and color are the two most important visual elements for any brand, it certainly also plays an essential role in designing a good business card, and helps you build a system of layout, layout and features. calculated more easily.
The basic structure of a name card
1. Logo and Tagline or Slogan
Logo and Tagline are two must-have elements in a business card. As an extension of your brand, your business card needs to convey the identity of your business (through shapes, colors, and the information it gives customers).
Your logo and tagline will help anyone holding your business card to recognize your brand wherever they see it, like on your website, portfolio, newsletter, or even stores.
2. Name and title
Name card has the function to introduce you to customers or people who want to contact you to cooperate with you…. Therefore, your name, or even nickname (how people usually call you)… are all important factors. important element of a business card.
About the title? As a freelancer, entrepreneur, or small business owner…etc…, make a note on your business card so others can better understand what you’re doing.
3. Contact Information
Contact information is the core of a business card. It’s a way for customers or partners to contact you to discuss business… Therefore, in your business card, you must make sure all your contact information is included in it. such as phone number, email, website, physical address of the company…
4. Media Profile
In today’s 4.0 technology era, including social media profiles on your business cards is no longer strange. But you don’t have to give all the information about them.
First of all, because of the simple design rules in business cards, putting too much information will make your business card “messy”. Second, giving prospective customers the opportunity to connect with you doesn’t mean revealing too much of your information. Be strategic about your social media listings and list only a few channels where potential customers can get a good look at your work!
How to design a visiting card
After you have a logo, colors that match your brand, a few design ideas have formed in your head, you are ready to design. Just follow the steps below, you will definitely feel satisfied with your product.
Choose a visiting card shape
If you’ve decided on the traditional rectangular shape for your business card design, you don’t need to read this anymore, you can move on to step 2. If you want to try creating something a little brighter. create and be different, let’s find out what the shapes are.
With today’s printing technology so much more advanced, along with extremely affordable costs, designers now have more opportunities to explore alternative shapes to more traditional business cards.
The special shapes will make your business card look more strange, more fun, and help you create more first impressions. However, you need to keep in mind that the shapes should not be so bulky or complicated that they cannot easily fit into the recipient’s wallet.
Adhere to basic design principles
Design a business card just like other design products, it needs to adhere to certain rules:
- Keep all information pieces at least 5mm from the edge of the tablet.
- Use high quality images (minimum 300dpi).
- Balanced font size for readability.
- Use CMYK colors.
Choose the size of the visiting card
What are the common business card sizes? The next decision you need to make is about the size of the design’s name card. It will depend on the standards of each country, for example:
1. Standard North American business card size: 3.5 × 2 in. (88.9 × 50.8 mm)
2. Standard European business card size: 3.346 × 2,165 in. (85 × 55 mm)
3. Standard Australian business card size: 3.54 × 2,165 in. (90 × 55 mm)
No matter the size of the business card, you should always consider the following factors when designing
first. Bleed area: Area beyond the edge of the design.
2. Trim line: Cutting edge of the visiting card card
3. Safety line: Safe area. Don’t let elements like text or logos fall out of this area.
Please refer to the advice on the size of the business card from the printing unit first.
Add logos and other graphic elements
The next step, you need to arrange the images on your business card design, and the indispensable thing is your logo. You should remember that a regular business card will have two sides, one side for placing your own logo, one side for your personal information. However, if you can find a place to put the logo on both sides, it will also be a great thing.
Add the necessary text
The information on the business card will depend on the nature of your work. A freelancer working from home sometimes doesn’t need to put up his or her address. So the next step you need to clearly determine what you will put on your business card design. Here are the most popular choices:
1. Your name
2. Company name
4. Phone number
7. Social media
Encapsulate the most essential information clearly into the size of the business card
After knowing what information you need to put on your business card, you now need to understand how that information will appear. Font selection is also quite an important job, when you only have a certain amount of space to express.
Font size. To ensure readability, the minimum font size you use is only 8 pts. However, if you want to highlight the most important information such as your name, company name, you can completely change the different font sizes.
Make sure about the space in the design, because the font size is small, but you want to cram too much information, which will make the reader feel uncomfortable.
Font. Make sure you choose fonts that represent your brand ethos. Here are some examples for your reference.
Consider printing options
The next thing you need to pay attention to to get a Beautiful visiting card template, that is the printer, and the printing services they provide. Currently on the market there are many different printing paper materials, you need to consider carefully and consult directly about the price with the printing unit.
Some common types of printing paper: couche paper, ford paper, Bristol paper, Crystol paper, and many other art papers.
Complete the design of the visiting card
Once you’ve completed your business card design, you should also spend some time re-evaluating everything to make sure it’s working properly, or that there are any errors in the information or colors. are not.
First, evaluate the image: How your eyes move on the business card. What caught your attention first? Final?
A good visual flow will start with the logo, then the name, then the other information.. Don’t forget to remind your designer to send you the original vector file. So that in the future, if there is a change in size or small details, you will not have to start over.
Business card design is not simply a place to put your contact information – it also represents your image and brand. Don’t let your business card be just something people see once and then throw it away.
Design Impressive Business Cards with THDigi.