BTS Jimin, February Boy Group Personal Brand Reputation 1st Place

BTS Jimin, February Boy Group Personal Brand Reputation 1st Place



[OSEN=민경훈 기자]BTS Jimin is having a photo time on stage. / rumi@osen.co.kr

[OSEN=장우영 기자] Boy Group Personal Brand Reputation As a result of big data analysis in February 2021, 1st BTS Jimin, 2nd ASTRO Cha Eunwoo, and 3rd BTS V.

The Korea Corporate Reputation Research Institute extracts 117,152,545 brand big data of 653 individuals from the Boy Group from January 13, 2021 to February 13, 2021 for the analysis of the Boy Group’s personal brand reputation big data. The brand reputation index was analyzed with the participation index, media index, communication index, and community index created with behavior analysis. Compared to the 125,767,133 big data of boy group personal brand reputation in January 2021, it decreased by 4.86%.

The brand reputation index is an index created through analysis of brand big data by finding that consumers’ online habits have a great influence on brand consumption. Through the boy group personal brand reputation analysis, it is possible to measure the positive and negative evaluation of the boy group personal brand, media interest, and consumer interest and traffic. The boy group brand reputation analysis included brand valuation analysis that measured brand influence and qualitative evaluation of the brand reputation monitor.​

In February 2021, the 30th place in the boy group’s personal brand reputation was BTS Jimin, Astro Cha Eun-woo, BTS V, BTS Jungkook, BTS Jin, BTS Suga, BTS J-Hope, TVXQ Yunho Yunho, BTS RM, New East Minhyun, EXO Baekhyun, EXO Kai, Highlight Yang Yoseob, Super Junior Heechul, EXO D.O., SHINee Minho, AB6IX Lee Daehwi, NCT Jungwoo, Big Bang G-Dragon, NCT Jaehyun, AB6IX Park Woojin, SF9 Rowoon, EXO Xiumin, The Boys Present, Super Junior Kyuhyun, NCT Mark, The Boyz lead, Golden Child Y, B2B Lee Chang-seop, and Seventeen Jun.

The #1, BTS Jimin brand was analyzed as a brand reputation index of 7,051,880 with a participation index of 760,678, a media index of 1,047,425, a communication index of 2,289,078 and a community index of 2,954,699. Compared to the brand reputation index of 6,733,150 in January, it rose 4.73%.

Second place, Astro Cha Eun-Woo brand was analyzed as a brand reputation index of 6,785,560 with a participation index of 3,212,768 media index 1,241,825 communication index 1,102,710 community index 1,228,256. Compared to the brand reputation index of 6,303,509 in January, it rose 7.65%.

The 3rd place, BTS’ V brand, was analyzed as a brand reputation index of 5,332,558 with a participation index of 524,007, a media index of 1,188,732, a communication index of 1,691,525, a community index of 1,928,293. Compared to the brand reputation index of 6,305,855 in January, it fell 15.43%.

The 4th place, BTS’ Jungkook brand, was analyzed as the brand reputation index of 4,994,727 with the participation index of 397,579, the media index of 885,722, the communication index of 1,779,584, the community index of 1,931,842. Compared to the brand reputation index of 6,278,503 in January, it fell by 20.45%.

The 5th place, BTS’ Jin brand, was analyzed as a brand reputation index of 4,721,685 with a participation index of 400,159, a media index of 919,000, a communication index of 1,589,482 and a community index of 1,813,044. Compared to the brand reputation index of 4,769,595 in January, it fell 1.00%.

“As a result of analyzing boy group personal brand reputation in February 2021, BTS Jimin brand ranked first. As a result of analyzing boy group personal brand category, the boy group personal brand reputation in January 2021, Compared to 125,767,133 data, it decreased by 4.86%. ​ In detailed analysis, brand consumption decreased by 17.92%, brand issues decreased by 1.32%, brand communication decreased by 8.55%, and brand diffusion increased by 2.80%.”

Following “BTS’ Jimin brand, which ranked first in the boy group’s personal brand reputation, was highly praised, participated, and confessed” in link analysis, and’Army, Spotify, Instagram’ was highly analyzed in keyword analysis. In the positive-negative ratio analysis, the positive ratio was analyzed as 89.20%.”

The Korea Corporate Reputation Research Institute measures and announces the brand reputation index through big data reputation analysis of domestic brands. The February analysis of Boy Group’s personal brand reputation was conducted through brand big data analysis from January 13, 2021 to February 13, 2021.

In February 2021, the top 100 brands in the boy group’s personal brand reputation were BTS Jimin, Astro Cha Eun-woo, BTS V, BTS Jungkook, BTS Jin, BTS Suga, BTS J-Hope, TVXQ Yunho Yunho, BTS RM, New East Minhyun, EXO Baekhyun, EXO Kai, Highlight Yang Yoseob, Super Junior Heechul, EXO D.O., SHINee Minho, AB6IX Lee Daehwi, NCT Jungwoo, Big Bang G-Dragon, NCT Jaehyun, AB6IX Park Woojin, SF9 Rowoon, EXO Xiumin, The Boys Present, Super Junior Kyuhyun, NCT Mark, The Boys Starring, Golden Child Y, B2B Lee Chang-seop, Seventeen Jun, Golden Child Jang-Jun Lee, NCT Ji-Sung, Golden Child TAG, Golden Child Bong Jae-Hyun, Seventeen Min-Kyu, NCT Do-Young, Golden Child Kim Ji-Bum, AB6IX Kim Dong-Hyun, Golden Child Dae-yeol Lee, SF9 Chan-hee, Golden Child Bae Seung-min, Monsta X Shownu, Tomorrow by Together Tae-hyun, AB6IX Jeon Woong, Tomorrow by Together Subin, CIX Seung-hun, Tomorrow by Together Fed, Winner Song Min-ho, Seventeen Hoshi, Exo Se-hoon, NCT Geno, SHINee CIX BX, Seventeen Jeonghan, Seventeen Seungkwan, NCT Haechan, CIX Yonghee, Monsta X IM, CIX Hyunseok, Tomorrow by Together Beomgyu, TVXQ Choi Kang Changmin, Shinhwa Junjin, Seventeen Wonwoo, 2PM Junho, Winner Kang Seungyoon, Infinite L, B2B Seo EunKwang, The Boys New, Astro Moonbin, 2PM Wooyoung, B1A4 Sandeul, BIGBANG Seungri, Treasure Bang Yedam, Highlight Yoon Doojoon, Big Bang Top, Monsta X Minhyuk, Monsta X Hyungwon, Seventeen Dogyeom, Super Junior Seongmin, On & Off Hyojin, Victon Choi Byeongchan, 2PM Chansung, One Earth Zion, NCT Taeyong, Seventeen Wooji, Super Junior Leeteuk, One Earth Seoho, One Earth Raven, Seventeen Scoops, NCT Jaemin, Super Junior Shindong, NCT Run Jun, EXO Suho, Monsta X Jooheon, Bix Ravi, One Earth Kunhee, These are B2B Lee Min-hyuk, B2B Jung Il-hoon, EXO Chanyeol, and Monsta X Kihyun. /elnino8919@osen.co.kr

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