BTS Jimin, Boy Group's February personal brand reputation 1st place…  Cha Eun-woo 2nd place, V 3rd place

BTS Jimin, Boy Group’s February personal brand reputation 1st place… Cha Eun-woo 2nd place, V 3rd place



[마이데일리 = 곽명동 기자]Boy Group Personal Brand Reputation As a result of the big data analysis in February 2021, the Korea Corporate Reputation Institute announced on the 13th that it was analyzed in the order of 1st BTS Jimin 2nd ASTRO Cha Eunwoo 3rd BTS V.

The Korea Corporate Reputation Research Institute extracts 117,152,545 brand big data of 653 individuals from the Boy Group from January 13, 2021 to February 13, 2021 for the analysis of the Boy Group’s personal brand reputation big data. The brand reputation index was analyzed with the participation index, media index, communication index, and community index created with behavior analysis. Compared to the 125,767,133 big data of boy group personal brand reputation in January 2021, it decreased by 4.86%.

In February 2021, the 30th place in the boy group’s personal brand reputation was BTS Jimin, Astro Cha Eun-woo, BTS V, BTS Jungkook, BTS Jin, BTS Suga, BTS J-Hope, TVXQ Yunho Yunho, BTS RM, New East Minhyun, EXO Baekhyun, EXO Kai, Highlight Yang Yoseob, Super Junior Heechul, EXO D.O., SHINee Minho, AB6IX Lee Daehwi, NCT Jungwoo, Big Bang G-Dragon, NCT Jaehyun, AB6IX Park Woojin, SF9 Rowoon, EXO Xiumin, The Boys Present, Super Junior Kyuhyun, NCT Mark, The Boyz lead, Golden Child Y, B2B Lee Chang-seop, and Seventeen Jun.

The first place, BTS Jimin brand, was analyzed as a brand reputation index of 7,051,880 with a participation index of 760,678, a media index of 1,047,425, a communication index of 2,289,078 and a community index of 2,954,699. Compared to the brand reputation index of 6,733,150 in January, it rose 4.73%.

Second place, Astro Cha Eun-Woo brand was analyzed as a brand reputation index of 6,785,560 with a participation index of 3,212,768 media index 1,241,825 communication index 1,102,710 community index 1,228,256. Compared to the brand reputation index of 6,303,509 in January, it rose 7.65%.

The 3rd place, BTS’ V brand, was analyzed as a brand reputation index of 5,332,558 with a participation index of 524,007, a media index of 1,188,732, a communication index of 1,691,525, a community index of 1,928,293. Compared to the brand reputation index of 6,305,855 in January, it fell 15.43%.

The 4th place, BTS’ Jungkook brand, was analyzed as the brand reputation index of 4,994,727 with the participation index of 397,579, the media index of 885,722, the communication index of 1,779,584, the community index of 1,931,842. Compared to the brand reputation index of 6,278,503 in January, it fell by 20.45%.

The 5th place, BTS’ Jin brand, was analyzed as a brand reputation index of 4,721,685 with a participation index of 400,159, a media index of 919,000, a communication index of 1,589,482 and a community index of 1,813,044. Compared to the brand reputation index of 4,769,595 in January, it fell 1.00%.

“As a result of analyzing boy group personal brand reputation in February 2021, BTS Jimin brand ranked first. As a result of analyzing boy group personal brand category, the boy group personal brand reputation in January 2021, Compared to 125,767,133 data, it decreased by 4.86%. In a detailed analysis, brand consumption decreased by 17.92%, brand issues decreased by 1.32%, brand communication decreased by 8.55%, and brand diffusion increased by 2.80%.”

Following “BTS’ Jimin brand, which ranked first in the boy group’s personal brand reputation, was highly praised, participated, and confessed” in link analysis, and’Army, Spotify, Instagram’ was highly analyzed in keyword analysis. In the positive-negative ratio analysis, the positive ratio was analyzed as 89.20%.

[사진 = 마이데일리 DB]

(Reporter Kwak Myeong-dong entheos@mydaily.co.kr)

▶ Where are the celebrities wearing these clothes? HAN Collection

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