BTS Jimin, 1st place in personal brand reputation in February

BTS Jimin, 1st place in personal brand reputation in February



BTS Jimin (Photo = SNS)

[이데일리 스타in 윤기백 기자] Group BTS (BTS) Jimin rose to the top of the boy group personal brand reputation in February.

In order to analyze the boy group’s personal brand reputation big data, the Korea Corporate Reputation Institute extracted 11,715,525 brand big data of 653 individuals of the boy group from January 13 to February 13, and analyzed the brand reputation index.

The brand reputation index is an index created through analysis of brand big data by finding that consumers’ online habits have a great influence on brand consumption. Through the boy group personal brand reputation analysis, it is possible to measure the positive and negative evaluation of the boy group personal brand, media interest, and consumer interest and traffic. The Boy Group brand reputation analysis included brand valuation analysis that measured brand influence and qualitative evaluation of brand reputation monitors.

The first place was taken by BTS Jimin. Jimin was analyzed as a brand reputation index of 705,1880, with a participation index of 760,000, a media index of 104,7425, a communication index of 2,89,078, and a community index of 2.95 million. 2nd place was Astro Cha Eun-woo, 3rd place BTS V, 4th place BTS Jungkook, 5th place BTS Jin.

Chang-Hwan Koo, director of the Korea Corporate Reputation Research Institute, said, “The BTS Jimin brand, which ranked first in the Boy Group personal brand reputation, was highly praised, participated, and confessed” in link analysis. “Gram” was highly analyzed. “In the positive and negative ratio analysis, the positive ratio was analyzed as 89.20%.”

Yoon Gi-baek (giback@edaily.co.kr)

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