Balance in Design - How to balance Design?

Balance in Design – How to balance Design?


Balance is one of the most important elements of composition. Balance is the opposite of elements to create balance and harmony. Visual equilibrium creates a sense of comfort for the viewer.

The human body is vertically symmetrical, and our visual perception corresponds to this. We like bodies that are balanced relative to the vertical axis. We always tend to weigh one thing against another.

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In design, the balance is based on the visual weight of the elements, don’t think that the elements in the design have no weight, even though they have no physical weight, they still carry them. “visual weight”. Visual weight can be determined not through size, density, … it can also be determined by the amount of attention that the viewer gives to that element. If the design is balanced, the viewer will feel comfortable. Balance in design is seen as the intuitive proportional arrangement of its elements.

How to make your design look balanced?

1. Symmetrical balance

Symmetrical balance is the arrangement of elements such that they are evenly distributed to the left and right, above and below. Symmetrical balance evokes a sense of formality (sometimes called formal balance) and elegance. A wedding invitation is a good example of a piece that you want to balance symmetrically.

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2. Asymmetrical balance

Asymmetrical balance is the arrangement of elements of unequal weight between two sections of the page. In it, color, value, size, shape, texture can be used as elements for balance.‍

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Asymmetrical balance is more dynamic and interesting. It evokes feelings of modernism, movement, energy and vitality. Asymmetrical balance offers more visual diversity, although it can be difficult to achieve because the relationships between the elements are more complex.

3. Radial balance

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Radial equilibrium occurs when the elements radiate from a common center. The sun’s rays and the ripples in the pond after the rocks are thrown are examples of radial balance. Maintaining a focal point (fulcrum) is easy because it is always the center.

4. Matching balance

This is balanced chaos, as in the paintings of Jackson Pollock. Such a composition has no prominent focal points and all elements are equally responsible. At first glance, the lack of hierarchy feels chaotic, but all the elements support each other and form a unified whole.

Imagine a work without separate focal points, lack of hierarchy leading to visual chaos at first glance. However, in a way, they all come together.

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The secret of visual equilibrium

There is no exact method to determine the visual weight of an object. Generally, designers rely on their intuition. However, there are sample key points that may help you:

  • Size

Objects with more mass always feel heavier.

  • Form

Irregular elements appear lighter than regular shaped elements.

  • Color

Warmer colors are heavier than cool colors.

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  • Hue

Darker objects are heavier than light objects.

  • Structure

Textured objects appear heavier.

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  • Location

The farther the object is from the center, the greater its visual weight.

  • Orientation

Vertical elements seem heavier than a horizontal one.

  • Density

Many small factors counterbalance one large factor.

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  • Details of the object

The object’s complexity gives it more visual weight.

  • Fill the space

Positive form is heavier than negative space.

  • Perception of physical weight

A dumbbell in the photo seems heavier than a pen.

When symmetry is used, it shows professionalism. Asymmetrical methods attract interest, express individuality and creativity, focus attention.


Source: outcrowd.io
8/6/21, 16:01

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