Minimalist logos are everywhere, from well-known brands to smaller names in almost every global industry.
Chances are, you are familiar with flat design. And even if you haven’t heard of it, you’ve almost certainly seen it.
Left, right, and center logos have adopted a minimalist approach in recent years, with many brands opting to flatten their existing designs. Many have voiced on Twitter that the trend has started to go too far and sparked a heated debate in the design community.
Taking the example of Warner Bros. ‘recent rebranding, one Twitter user called for a “complete stop” of graphic design as the industry is trying to respond to the trend of brand logo innovation. Branded with minimalistic designs. And judging from feedback, it seems that many people agree that flat design is starting to be widely welcomed.
As the responses suggest, the switch to simple logo formats is becoming a subject of serious controversy for some, with many shared examples (below) of minimalist, many brands. people are bored and not interested in the new logo from their favorite name.
There are, of course, good reasons for the flat design movement. Uncomplicated designs can easily be scaled for different digital formats, not to mention cheaper printing prices. And simple designs are often the highlight – many of our best logos of all time are minimalistic masterpieces.
But the design world often goes cyclically and flat design emerges as a response to an abundance of distortionism, a mixture of pseudo-realistic textures, shadows, and object characteristics. real. And the return of deflection may have been in the cards – from the MacOS Big Sur 3D icons to Warner Bros’ decision to add some bright spots to his flat logo, it seems Designers are realizing the flair of flat design.
But the design world is often cyclical, and flat design emerges as a response to an abundance of pseudo-materialism (Skeuomorphism), a mixture of pseudo textures, shadows, and features. point of the real object. And the return of this material hypocrisy may have been a sign – from macOS Big Sur 3D icons to Warner Bros’ decision to add some bright spot to his flat logo, it seems Designers are realizing the “favor” of flat design.
What is Skeuomorphism?
Terms “Skeuomorphism“Comes from the Greek:” skéuos “(containers or tools) and” morphḗ “(shape). Combined, does it mean something to hold a shape? According to Wikipedia, “Skeuomorph“Means a newly created object but retaining the essential structure, design features of the original, even the unnecessary functions.
However, flat design doesn’t mean dead. As the compelling new Burger King logo recently demonstrated, there’s still nothing as powerful as a simple, yet striking design language. What do you think about this issue?
Translator: Nam Vu
Source: creativebloq