Q4 / 2019: Apple breaks all sales records, Apple Watch, AirPods dominate the market, beating all rivals, the great service segment succeeds - Photo 1.

Apple's fourth quarter of 2019 reached a record high, Apple Watch, AirPods dominated the market, beating every rival


Apple continued to have a successful quarter beyond Wall Street's forecast with a new record high revenue. Despite iPhone sales declining, success from expanding its wearable portfolio and online services became the main driver of growth this quarter.

The company's report shows that its accessories, wearables, including products like the Apple Watch and AirPods are now as large as Apple's Mac business. With $ 6.5 billion in fourth-quarter revenue in 2019, growing by 50% compared to last year and the value increase is bigger than Apple Services.

New AirPods Pro with noise resistance.

In addition to the new Apple Watch series 5, along with the cheaper Apple Watch series 3 and AirPods with two prices, Apple's wearables are becoming more attractive gifts than ever for users. Happily, 3 out of 4 Apple Watch buyers last quarter were new buyers.

Services earned Apple $ 12.5 billion in revenue this quarter, up nearly 20% from $ 10.5 billion in the same period last year, beating iPads, Macs and wearables. Services now account for nearly 20% of Apple's total revenue. And growth prospects are still much ahead.

Q4 Q4 2019: Apple breaks all sales records, Apple Watch, AirPods dominate the market, defeating all competitors, and the successful service segment - Photo 2.

Apple TV + has just been launched for 2 days. Apple Music is bringing in larger revenue than the previous quarter. Apple Pay dominated the payment market with 3 billion Apple Pay transactions in the fourth quarter, not only more than PayPal but also four times the growth rate. In all services, Apple currently has 450 million paid subscribers, and is expected to soon reach 500 million subscribers.

IPhone sales continued to decline compared to the same period last year, but the decline has been halted. In the fourth quarter of 2019, iPhone revenue reached 33.36 billion USD, down 9.2% compared to 36.76 billion USD in the fourth quarter of 2018. However, the decline was not at double digits like from the end of the year. 2018 so far.

Q4 / 2019: Apple breaks all sales records, Apple Watch, AirPods dominate the market, beating all rivals, the great service segment succeeds - Photo 3.

Tim Cook, meanwhile, is optimistic about iPhone sales in Q1 2020 when he expects to rebound with positive sales of iPhone 11 and iPhone 11 Pro, but he did not release actual sales figures. International.

Mac revenue fell 5% to $ 6.99 billion while the iPad exploded 8% to $ 4.7 billion.

After many difficult quarters in China, Apple has finally seen some positive signals from this country. The iPhone 11 was well received, the service grew at double digits and the App Store was finally approved to release some important games.

Q4 Q4 2019: Apple breaks all sales records, Apple Watch, AirPods dominate the market, beating all rivals, great service success - Photo 4.

For the whole quarter, Apple's revenue increased 2% over the same period last year to $ 64 billion, exceeding analysts' expectations of about $ 1 billion. The better-than-expected results also pushed Apple stock up 3% last night in the US market.

Here are some figures for Apple's business results for the past quarter compared to analysts' and business results a year earlier.

Q4 Q4 2019 revenue: USD 64 billion. Analysts expect $ 63 billion. In the same period last year, the company's revenue reached 62.9 billion USD.

Q4 earnings reached $ 13.7 billion, or $ 3.03 per share, higher than analysts' $ 2.84 per share.

Expected first quarter of 2020: from 85.5 billion USD to 89.5 billion USD. Analysts are expecting $ 86.51 billion. Prior to that, in the first quarter of 2019, Apple achieved $ 84.3 billion in revenue.

Reference CultofMac



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