Apple will continue to struggle because 5G technology is officially available in China.
From November 1, 5G began to be deployed through three carriers, China Mobile, China Unicom, and China Telecom. Analyst firm Canalys said that iPhone sales in China could slide as users pay more attention to advanced features like 5G. 'Apple will face significant challenges as Chinese carriers push forward their marketing and marketing plans for 5G in the next two quarters,' Canalys said.
It was not until September 2020 that Apple could launch the first 5G iPhone. Plans to develop foldable iPhones have also not been revealed. Therefore, Apple will have to implement many incentive and installment programs to persuade Chinese users to choose iPhone less in terms of connection speed, and newness compared to rivals.
China is important to Apple not only because it is a large consumer market, but also where it has worked hard to build the supply chain and set up most of the production line. However, according to Canalys, Huawei is dominating the smartphone market here with more than 42% market share, while Apple's market share is just over 5%. Sales in the third quarter of 2019 for iPhone manufacturers fell to 5.1 million units shipped – the lowest level in the past 5 years.
In addition, at the Autmobile event in Los Angeles (USA) last week, Porsche said that 40% of Chinese who own their luxury cars intend to switch from iOS devices to Android.
The arrival of the iPhone 11 partly helped Apple improve the business situation in the world's most populous country. Statistics from the China Academy of Information and Communications Technology show that iPhone 11 accounted for 40% of the total 10 million iPhones shipped in the country in September and October.
Meanwhile, Huawei is still growing despite being affected by the ban from the US. According to Forbes, if Apple regains its agreement with Google, the risk of Apple losing market share to Huawei will go beyond China.
Viet Anh (according to Forbes)