Apple senior vice president Eddy Cue shared with French technology site ‘Numerama 'about the achievement of 60 million registered users of Apple Music. This milestone is about 10 million people higher than the 50 million mark last April. There is also another good news for Apple when, according to many statistics, the number of Apple Music users in the United States that surpassed the competition is Spotify. However, in terms of global users, Spotify is still better than 100 million users.
In Apple's ecosystem, Apple Music is the leading music streaming service in terms of utilities, features and compatibility far from other competitors. This is the main reason Apple can increase the number of users in an extremely fast way within a few months. In addition, effective promotion policies such as the introduction of free music listening for passengers of American Airlines, free of charge free trial period for Shazam users after the Grammy award ceremony. For the densely populated two-world market in India, Apple Music has also reduced the subscription price to stimulate demand and compete with other music streaming services. Their rival, Spotify, has also launched a strong promotional campaign, cooperating with various companies, adding utilities to partners such as The New York Times, Hulu, Samsung, and Starbucks.
Apple Music is also preparing to make major changes and will replace iTunes with the ability to manage music on the desktop when macOS Catalina operating system was officially launched in the fall of this year.