Apple appears to be considering discontinuing the iPhone 12 mini model. This information comes after many reports confirm lackluster sales of this compact smartphone. That may cause the Apple family to suspend the production of this iPhone model in the second half of this year.
According to BusinessInsider, the Cupertino-based giant is planning to stop offering the cheapest and most compact iPhone in the iPhone 12 line from Q2 this year. This information comes from a recent forecast note by JP Morgan Chase, and analyst William Yang also stated that this prediction is for both the iPhone 12 and the new iPhone generation expected to appear in the second half. this year. Some previous information said that Apple has reduced the production of the iPhone 12 mini in order to prioritize the higher-end models.
More specifically, the company reduced production for the iPhone 12 mini from 11 million to 9 million. The analyst explained that “since demand for the iPhone 12 mini appears to be quite low, the supply chain may stop making the handset by Q2 / 2021”. He further predicted that the sales of the iPhone 12 and iPhone 12 Pro Max will increase to 2 million devices and 11 million devices, respectively, while the figure for the iPhone 11 is 8 million.
Yang further revealed that Apple aims to produce 80 to 90 million units for the upcoming iPhone 13 series, much higher than the planned 76 million units for the current iPhone 12 series. The analyst also believes that the new low-cost iPhone SE will not appear this year. This is probably due to lower than expected demand for the iPhone 12 mini.
Minh Hung according to GizmoChina