According to market analyst Neil Campling, Apple is one of the largest game companies in the world thanks to 82% of its revenue from game apps on the App Store. In fact, though, the company doesn’t make any games.
On Tuesday, Mirabaud Securities analyst Neil Campling said: “App Store revenue has made Apple the largest gaming company in the world – despite the fact that it doesn’t make games. own”.
Neiling also added: “Gaming is one of the largest media industries today with a value of up to 130 billion USD. In about 10 years, the value has doubled every year compared to the previous year. The vertical market is one that focuses on a particular industry, not one that caters to most of all customers. “
That means its focus on the gaming business makes Apple a major player in this particular market. If Apple is considered a gaming company, its size could compete with other game-making giants like Sony, Microsoft and Tencent of China.
According to data from market research firm App Annie, of the 10 most popular apps on the App Store, game apps make up about half. According to this statistic, user spending on mobile games in 2017 was 2.3 times higher than on computers and 3.6 times higher than on other gaming devices.
Especially on Monday, at WWDC 2018, when Apple announced the latest iOS 12 operating system that will make the iPhone and iPad perform better, its market cap has hit $ 940 billion – progress to become a trillion dollar company. Of which 82% of the company’s revenue comes from the game segment on the App Store.
Quynh Nhu / CNBC
* Source: ICT News