The special iPhone version developed by Apple exclusively for the Chinese market will have Face ID cut to reduce costs, replaced by the traditional Touch ID fingerprint sensor.
Talking about high-end smartphones, Apple has always been one of the leading brands in China, but the company's market share in this country has been declining recently. According to the latest report, it seems that Apple is trying to fix the problem by launching a special iPhone version specifically for the Chinese market.
Obviously, by launching this special iPhone model, Apple is trying to prevent current iPhone users from switching to other brands. Besides, the company also wants to attract the attention of smartphone users from Chinese domestic brands such as Huawei, OPPO and Vivo to switch to using iPhone.
When launched, the iPhone XS impressed Chinese users because it is an attractive product with a large screen, 2 SIM support, as well as a powerful camera with many improvements. However, the phone comes at a price that is quite expensive, ranging from 6,000 yuan to 10,000 yuan and this is the main reason why it cannot reach many users.
To lower iPhone prices in the Chinese market, Apple is reportedly planning to remove some additional features from the iPhone. For example, most users in China are not using Face ID and therefore, the company can have this type of feature and replace it with a traditional fingerprint sensor, also known as Touch ID.
According to a report from China Xintong Institute, the average price of a smartphone in China has increased by 16.8% to 2523 yuan (about 8.6 million dong) in 2018. On the other hand, the smartphone segment is priced above 4000 yuan ( about VND 13.6 million), only 13% of which Chinese brands accounted for more than 30%.
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