Apple had a big billboard in Las Vegas for the first CES round of the iPhone troll security issue of Android firms – "What happens on your iPhone, stays on your iPhone" (what happens on the iPhone will be kept sealed on your phone, not leaked out). Apple this time continues to hang another billboard in Toronto – Canada, opposite Sidewalk Labs, Alphabet – Google's parent company.
The new billboard features "We are in the business of staying out of yours" (We are doing everything to not involve you and touch you). It means that Apple is always positive about the security of iPhone users, not invading personal data or privacy. Implying when hanging opposite to Sidewalk Labs may want to "tease" Alphabet in general and Google in particular.
Another ad is also located in Toronto on King's Avenue (King Street) with "Privacy is King" (The security is King, and that's the iPhone).
See more videos of Apple security advertising:
Refer to Businessinsider, Twitter