The battle over data privacy continues to heat up in the tech world.
Apple and Facebook are taking very different approaches to user privacy, and their decisions will of course have a ripple effect on the community. technology.
Apple’s new transparency requirements
Apple’s new App Tracking Transparency feature, automatically enabled on iOS 14, requires app developers to explicitly ask for user permission to track and share information with advertisers. multi-platform.
With App Tracking Transparency, Apple forces every iOS app to ask you first if they are allowed to share your information with data brokers and other networks, from which they can nest ads. personalize and measure your responses to those ads.
Once this change is made, a notification will appear on the first launch of any new app on the phone, explaining the purpose of the third-party tracker and whether you want to approve it. refuse to track and share personal data.
Facebook CEO Mark Zuckerberg has publicly criticized Apple’s new updates, arguing that the changes are intended to put Facebook at a disadvantage. Zuckerberg says that Apple is Facebook’s biggest competitor.
But while Apple is actively adding more security features to users, Facebook has chosen a different direction.
Thin lines between WhatsApp and Facebook
Currently, WhatsApp has a number of features that allow users to communicate with businesses through the app’s chat feature. Under the new policy, messages between leads or standard customers and the business they are connecting to can be collected and shared with the Facebook ecosystem.
That means Facebook and their advertising partners can use these service chats or transaction receipts for marketing and advertising purposes.
The content of a user’s personal chats will still be codified, so the company will not be able to know who the customer is. Data in those chats will not be collected or shared with third parties. However, Facebook faced a “wave” of backlash against the new rules after the official announcement, to the point where it had to make a public FAQ page to clarify the policy and reassure WhatsApp users.
For many WhatsApp users, this announcement is a specific reminder that they are currently Facebook customers, and over time, Facebook will transfer information between the two platforms more often, in the name of beauty. “interactivity”.
Transparency: The heart and mind win the world of technology
Apple and Facebook often have different approaches to user privacy. Increasingly, Apple seems to be taking a step-by-step endeavor to be more transparent and protect user data, including by regulating app developers in its ecosystem.
Meanwhile, Facebook has a hard time winning the trust of many users and there is a common assumption that this social network prioritizes the needs of advertisers over user privacy. .
Obviously, the consumer market is sensitive to privacy issues and they want companies to be even more transparent – as evidenced by a backlash to Facebook’s recent WhatsApp announcement.
In the long run, companies that are more transparent with their users and with a data privacy stance will be the winners, but only time will tell.
Giang Vu (Refer to Forbes)