APEX meets Mayor Yu Xiaoshan to open the first stop of Southeast Asia overseas trip-united daily


(Newspaper, Miri, 20th) APAX GROUP Chuanli plans to arrive in Miri, Malisia at the invitation of Sarawak government and Jinglu culture, and led its members to pay a courtesy call on Mayor Yu Xiaoshan.

Miri is the second largest city in Sarawak, Malaysia, located in northern Sarawak, next to Brunei. The Chinese New Year is approaching in 2020. The well-known brand marketing group APAX GROUP Chuanli plans to open the first stop of Southeast Asia Miri in Sarawak.

Chu Guoliang, the founder and managing director of Chuan Li Planning, said that APAX GROUP Chuan Li Planning Group ’s first overseas trip to Southeast Asia-Sarawak Miri. Looking forward to the cooperation space of Malaysian cultural industry in the Chinese market.

APAX GROUP is a value marketing company focusing on marketing model innovation and resource platform integration. Many successful commercial marketing cases have been widely praised. The famous luxury brand FENDI Great Wall Show 2017 and the Burberry Color Holographic Projection Fashion Show 2011 both set new precedents in the industry. APAX GROUP not only invites international brands to come to mainland China to run shows, but also is committed to helping Chinese local brands innovate.
APAX LIVE makes extensive use of social forces and industry resources to effectively help Shanghai’s time-honored companies to innovate and to bring Shanghai’s time-honored brands to new life.

APAX LIVE launched a strategic cooperation with the Shanghai Fashion Week Organizing Committee in 2014 and launched the “Shanghai Fashion Week International Brand Launch” (SIFS) platform. APAX brings new content to Shanghai Fashion Week by integrating its international resources. At each SIFS, there are international big names from all over the world, such as Ermenegildo Zegna, Giambattista Valli, Diesel, Vivienne Tam, Jimmy Choo and so on. At the same time, we will develop dress and high-definition promotion platforms, and expand the rich content including exhibitions, fairs, and brand fashion shows. At the just-concluded Shanghai Fashion Week SIFS, internationally renowned designer Dr. Jimmy Choo Zhou Yangjie showed Atelier’s latest high-definition series as the opening debut of SIFS at Shanghai Fashion Week!

Its APAX RECREATION has created the world’s first DISCOVERY exploration extreme theme park, which has attracted a lot of attention from domestic and foreign brands, travelers, and consumers. The industry claims that DISCOVERYAdventures Park has redefined the industry’s new benchmark for outdoor sports and travel.

Today, APAX GROUP Chuan Li’s overseas business has penetrated into India and Southeast Asia. This time, Malaysia’s behavior Chuan Li and the Miri government have established close ties. We look forward to more exciting content in the future cultural exchanges and cooperation between the two parties.

In addition, Mayor Yu Xiaoshan said that it is very welcome to share and explore the opportunities that creative tourism projects bring to the cultural industry and economic development opportunities in Miri.

He hopes to promote tourism activities in Miri through various creative tourism projects and attract more people to visit Miri.

Mayor Yu Xiaoshan (left) and Zhu Guoliang, founder and chief executive officer of APEX Chuanli.
Jing Lv Culture (Shanghai) Co., Ltd. Nana presented Big White Rabbit Candy to Mayor Yu Xiaoshan (left).
Mayor Yu Xiaoshan (left) met with APEX Chuanli planning and listened to the explanation of tourism products.
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