After the Fire tablet, Amazon started rolling out many hardware products under this brand. In 2014, they introduced the Fire TV, a receiver that resembles an Apple TV or Roku. Then came Fire Phone, Amazon’s phone project, which was terminated in September 2015.
Also in 2014, Amazon introduced Echo, a smart speaker with the Alexa virtual assistant. Initially, Echo was limited to Prime members only but then expanded to all customers since 2015. Echo is a very successful product from Amazon, now Alexa is one of the three most popular virtual assistant services. , next to Siri or the Google Assistant.
If you are interested in buying, you can know Black Friday or Amazon Prime Day. It originated in 2015 on the company’s 20th anniversary. Since then, Amazon has periodically held discount sales days to stimulate shopping demand. In 2015, Amazon also opened its first retail bookstore in Seattle and will open more stores of this type in the US. In addition to Amazon Books, there is also Amazon Go, which is a convenience store that has no seller (buy and sell through automation).
There is a saying that if you can’t compete, buy it again, it’s true for Amazon. In the process of growing, Amazon acquired a lot of companies, notably Whole Foods in 2017 for up to $ 13.7 billion. This is a very large retail chain of food, Amazon wants to enter this market. A year later, they bought another home security company, Ring, for $ 1 billion.
New Amazon headquarters
In September 2018, Amazon’s market capitalization reached $ 1 trillion for the first time. The 2-day Prime ship program has now been reduced to just one across the US, too impressive. It is not difficult to understand when the number of Prime subscribers and resale sales continues to increase. To do this, Amazon’s logistics network must be dreadful.
In addition, during his leadership process, Jeff Bezos also launched many other services and products such as making games or streaming games services Luna, Amazon Fresh store or filmmaking … Now Amazon is very big. and it’s time for Jeff Bezos to step out of his day-to-day executive job, to focus on his other projects.