Google updates the iOS version of YouTube although its App Privacy Label had already been posted
The App Privacy Label for the iOS version of YouTube
With the update, YouTube would have had to add its App Privacy Label if it hadn’t already added the label to the YouTube listing in the App Store last month. According to the App Privacy Label, the iOS version of YouTube can track you using Contact information and Identifiers. It also can use the following data to find your identity: Purchases, Contact Info, User Content, Browser History, User Data, Locations, Contacts, Search History, Identifiers, Diagnostics, and Other Data.
Among the apps that Google still needs to update on iOS include Gmail, Chrome, Google Maps, Google Drive and Google Search. As for YouTube, the February 12th update was the first for the video streamer in the App Store for over two months. Typically, Google pushes out an update for the app every week or two.
With Apple promoting privacy on the iPhone, it not only has added the App Privacy Label it also will soon start the App Tracking Transparency (ATT) feature that asks users whether or not they want to opt-in to being tracked for advertisements by third-party apps. It is assumed that most iOS users will not opt-in although some might prefer the convenience of seeing ads online for items that they have been looking at.
ATT has instigated a fight between Facebook and Apple as the former says that it could see a good chunk of its advertising revenue disappear once the App Tracking Transparency feature debuts. The iOS 14.5 beta will have it as will the final version of this build. Back in December, Apple said this about ATT: “We believe that this is a simple matter of standing up for our users. Users should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not.” Not only does Facebook say that it will lose a huge chunk of cash, it also states that ATT will seriously damage small businesses.