Earlier this year, Huawei set a target to overtake Samsung to become the world's largest smartphone maker in Q1 / 2020, after hitting 206 million smartphones sold in 2018. However, before the ban Recent trade by the US government, the company has begun to "be cautious" and is redefining its next goal.
According to Honor's chairman Zhao Ming, Huawei is considering adjusting its targets in the future. He said it is still too early to say whether Huawei is able to achieve the goals it has set now, although things may not look very good.
In addition, Foxconn – the company known for producing and assembling iPhone, as well as Xiaomi devices recently stopped some Huawei smartphone production lines. Foxconn's move occurred when Huawei suddenly cut new orders, due to recession demand following the US government's ban.
Currently, it is still unclear whether this cut of Huawei's orders is temporary or long-term, but this requirement may have a negative impact on Foxconn. Earlier, the Taiwanese manufacturer hired a lot of new workers earlier this year to keep up with the production schedule as demand for Huawei smartphones increased (before the ban).
Ming-Chi Kuo analyst recently forecast that Huawei's sales will drop significantly this year. With the new operating system, Huawei could ship from 240 to 250 million smartphones by the end of the year, down from the initial estimate of 270 million devices. However, if the company fails to launch its own operating system later this year, Huawei's smartphone sales may fall to just 180 million devices.