After 15 days after the quick cancellation of the size week, the byte is in a hurry?

After being taken the lead by Kuaishou, on July 9th, the byte beating of the nine-year big and small week system was maintained, and finally a cancellation decision was made. “Small and small weeks”, working five days a week, six days a week, used to be a symbol of Internet companies’ accelerated competition. Products require rapid iteration. Opportunities are fleeting. Behind high-intensity overtime is the anxiety and urgency of corporate competition. Nowadays, “Cancelling Big and Small Weeks” has also become a battle between Kuaishou and Byte.

On the 15th day after Kuaishou announced the cancellation of major and minor weeks, Bytedance also announced that it would end the major and minor weeks that the company had maintained for nearly 9 years since its establishment.

On the evening of July 9th, ByteDance sent out an email to all staff, and only two sentences were written in the email:

“We will cancel the work arrangements for the next week and Sunday from August 1, 2021. Please make adjustments accordingly. Teams and individuals who need it from August can submit overtime applications through the system.”

Byte, which has been rocking “Whether to cancel the Big Week” for the past few days, finally made a decision. An employee of Byte bluntly said: “The driving force for change often comes from the actions of competitors.”

In the past few years, the rise of Douyin has been accompanied by competition with Kuaishou. Whether it is daily active users, overseas expansion, advertising sales, and live broadcast e-commerce, Kuaishou and Byte are fighting endlessly. Behind it is the competition between the two sides for talents.

This makes many people wonder. Byte’s follow-up “cancellation week” is a prelude to the two companies’ gradual “flattening” slowing down competition, or the continuation of the inertia of full-scale competition?

Can Byte and Kuaishou really “slow it down”? Will the days of hitting workers get better after the “cancellation of large and small weeks”?

Dark warfare week

In June of this year, Bytedance took the lead in opening a discussion on “whether to cancel the week or not,” and conducted internal research.

At the CEO face-to-face event on June 17, Liang Rubo, the newly appointed Byte CEO, stated that “after internal research, one-third of the people do not support the cancellation of large and small weeks” and failed to give an immediate answer.

A week later, the Kuaishou HR team issued a notice of “Cancel Focus Day” to all staff without warning.

A Kuaishou employee who saw the letter from all employees at the work station described “Leopard Change” as “like the end of the college entrance examination” and heard the cheers of the entire company.

Most Kuaishou employees were unprepared for this news. An employee revealed to “Leopard Change” that after ByteDance internally began to discuss “whether to cancel large and small weeks”, Kuaishou employees have been watching, but they did not expect the cancellation rate to be so fast. Quickly, I thought there would be at least a questionnaire survey.

That night, it was difficult to calm down in the byte circle of the internal forum.

A ByteDance employee sighed inside the company: “It’s quite disappointed. Our organizational construction is actually driven by Kuaishou? Kuaishou has no judgment yet. We have been following.”

The two companies are rivals in business. From business competition to recruiting people, they are all “smell of gunpowder.” To a certain extent, large and small weeks are also a manifestation of competitiveness, and more working hours can produce more results.

Kuaishou quietly pressed the accelerator key to cancel the “size week”, but instead put the byte on fire.

“Can Douyin still remain competitive in the competition with Kuaishou’s school recruitment?” This is the question of some BYTE employees.

For the two highly competitive teams, Douyin and Kuaishou, behind the race against time for “cancellation of large and small weeks” is the competition for employer brand building and competition for similar high-quality talents.

As soon as Kuaishou announced the “cancellation of large and small weeks”, the HR group discussed: “Recruitment can be easier in the future.” “Recruitment fees can be saved again.”

Kuaishou only started the company-wide week at the beginning of this year, and it has only been executed for half a year. ByteDance employees regret that the company has “lost a move” during the rush to cancel the big and small weeks, but the emotions of the 110,000 employees in this matter are also more complicated.

In the previous discussion, employees who opposed the cancellation of large and small weeks mainly asked questions in two aspects:

1. Cancellation of large and small weeks, the workload remains the same, will it become the company’s vain prostitution?

2. Overtime work two Sundays a month, double salary is included in the salary package. Isn’t canceling large and small weeks equivalent to a salary cut? Will the company make general adjustments to salary? The discussion about salary is more intense within the byte.

After the Kuaishou news was announced, a byte employee told “Leopard Change” that he was more confident in predicting that the company would “cancel major and minor weeks”, and “it will be even worse if you don’t follow it.”

Byte employees also offer suggestions in the internal Byte Circle: for example, it is adjusted to only work overtime on one Sunday in a month; the business and the team apply for overtime as needed; there is no unified regulation on whether to cancel large and small weeks.

“Wolf-like” or “Buddha”?

“Big and small weeks” were originally a product of accelerated competition.

Since Zhang Yiming founded Toutiao in 2012, this company has maintained the tradition of working in small and small weeks.

At that time, smart phones began to become popular, and the mobile Internet era entered the fast lane. Time is fleeting, and products need to be iterated quickly. Business goals, user needs, daily activity, monthly activity, and commercialization. Entrepreneurs must compete every second and require more work hours from employees.

Zhang Yiming believes in delayed gratification. An employee of Byte recalled in pulse that before 2014, large and small weeks were completely voluntary and free.

At that time, Kuaishou was also trying to transform from GIF, an animation tool, to a short video social platform. The location of the business, Huaqing Jiayuan, is only 3 kilometers away from the Jinqiu home where Zhang Yiming started his business.

In 2014 and 2015, Toutiao’s daily activity soared, more employees joined, and more talents were needed. The greatest common divisor that could have been achievable was also challenged. So the form of accumulating points for large and small weeks appeared, and enough points can be exchanged for an iPhone. It wasn’t until 2016 that there was 1.2 times the salary of overtime for both large and small weeks.

Su Hua and Cheng Yixiao looked more Buddhist in the early stage of Kuaishou’s development. Before 7 million daily active users all grew naturally, and the APP promotion department was only established in the second half of 2016.

In the second half of 2016, ByteDance launched Douyin, and the wind of short videos became stronger and stronger. The pursuit of the predecessors Kuaishou made the competition between the two companies more and more fierce.

The “wolf nature” of Douyin shakes Kuaishou, who has tried to maintain the “Buddha System”.

According to media reports, after the failed bid for between Kuaishou and Douyin in 2017, Kuaishou Overseas Department held an internal meeting to announce the implementation of a weekly system and work overtime to maintain an overseas short video application called Kwai.

The end of 2017 to the beginning of 2018 is regarded as a watershed. During this period, Douyin launched an impact on Kuaishou through its celebrity effect and its launch in popular programs. In the sponsorship competition for the hottest New Year’s Eve concerts, Douyin also sponsored Jiangsu Satellite TV, Hunan Satellite TV, and Zhejiang Satellite TV. year.

QuestMobile data shows that Douyin’s daily life increased by nearly 30 million during the Spring Festival, becoming the “next fast hand” that the outside world is optimistic about.

Subsequently, Douyin continued to expand with the label of “cool tide” content. In January 2019, Douyin announced that its daily activity exceeded 250 million. In the competition, it officially surpassed the Kuaishou 200 million mark after it officially surpassed it for 4 months. .

Kuaishou had to face up to this opponent who was accelerating all the time. According to a deep web report, in January 2018, the overlap between Douyin and Kuaishou users was only 10.3%, and by May 2019, it had reached 46.5%. 36Kr reported that in 2019, Douyin’s advertising revenue was 60-70 billion yuan, nearly four times higher than Kuaishou.

Since then, Kuaishou, which has always been “Buddha”, announced its entry into commercialization and grabbed Douyin’s advertising market share. In June 2019, Su Hua and Cheng Yixiao issued a letter to all employees, pointing to the loose organization and Buddhist attitude of Kuaishou, which made them sleepless and sleepy. Kuaishou management conducted deep introspection and reflection on this.

“We are no longer the fastest team.” While Su Hua set the first KPI known to the public, Kuaishou officially entered the same acceleration track as Douyin.

There is no “slow company”

In the competition between Douyin and Kuaishou, there is no longer a “slow company”.

In July 2019, Douyin announced that its daily active users had exceeded 320 million. In order to catch up with Douyin, Kuaishou has set a goal of reaching 300 million daily active users before the Spring Festival in 2020.

A Kuaishou employee broke the news to the Beijing News at that time that after the 300 million daily living goal was set, Kuaishou’s “no clock-in, weekends” work system has been adjusted, and some departments have implemented the 996 work system. Departments that have not yet requested the system to work overtime have also started to speed up. The employee revealed: “We have not asked for clocking in for the time being, but everyone can come at 9:30, and I will not be late. After get off work, I will process various information on the way home. Mail etc.”.

In August 2019, Kuaishou was the first to launch the fast version of Kuaishou with a single drop-down information stream, which looked like a vibrato, and expanded rapidly with a new subsidy model. On the last day of the same month, the TikTok Extreme Edition was quickly launched on the OPPO application market. It also adopted the red envelope subsidy to fission and refresh, and adopted the same “Follow” interface settings as Kuaishou.

The separate pattern of “Southern Douyin and North Kuaishou” has completely become a thing of the past in the competition of the fast version. It is mentioned in the prospectus of the fast version that the launch of the fast version aims to attract a wider user group. And especially emphasized: “Compared with the main website of Kuaishou, most of the users absorbed by Kuaishou Express are from southern China.”

E-commerce is also another battlefield where Douyin and Kuaishou are chasing each other.

In June 2019, Kuaishou established an e-commerce team. In the high fan loyalty of “private domain traffic”, Kuaishou e-commerce ran all the way. A year later, Douyin quickly officially established an e-commerce department before 618, battling with Kuaishou in areas such as anchors, brands, small and medium businesses, and supply chains.

While Douyin is afraid of Kuaishou’s high-viscosity “private domain traffic” and impressive “repurchase rate”, Kuaishou is also anxious about Douyin’s high traffic. In 2020, 36 krypton quoted people familiar with the matter as reporting that after learning that Douyin e-commerce had a GMV target of 200 billion that year, Kuaishou e-commerce quickly increased the original target of 100 billion to 250 billion.

“No one dares to stop first.”

The smoke of full-scale competition envelops Kuaishou and Byte. Kuaishou’s pre-IPO prospectus mentioned in the risk warning that “we have fierce competition with other Chinese Internet companies in many major aspects of our business, especially live broadcast, online marketing, e-commerce and other aspects.” In these competitions, each There are bytes everywhere.

It is not difficult to understand that on December 29, 2020, at the all-hands meeting of the day, Liu Feng, the person in charge of Kuaishou, suddenly announced that Kuaishou will start the big and small weeks on January 10, 2021. Liu Feng pointed out that 70% of the company’s people (actually) are already in the big and small weeks. In order to keep the front, middle, and backstage close together, the start of the big and small weeks is more necessary.

The double overtime pay for companies such as Kuaishou has also triggered intense discussions in the byte circle. It was not until December 1, 2020 that byte announced that it would double the pay for weekend overtime.

In the 92 days from the submission of the prospectus to the completion of the listing, Kuaishou’s anxiety and desire for the sprint may follow. While opening the byte “original” week, Kuaishou also took away the “short video first share” from Douyin. Title.

and then?

After more than four months of listing, Kuaishou took the lead in canceling the big and small weeks. On that day, Kuaishou employees swiped their screens in the circle of friends to reprint the news about the cancellation of large and small weeks, and many people wrote “refuse to scroll”.

On July 9, the restlessness and cheers of the “Cancellation Week” also spread from the corner of the byte.

Under the guidance of Kuaishou and Byte, many people believe that “abolishing large and small weeks” is an inevitable trend. More and more Internet company employees are discussing the possibility of canceling large and small weeks on social networking sites.

The period of rapid growth of Internet companies has passed, and longer hours of overtime may not necessarily bring more value spillovers. The erosion of the physical and mental health of employees caused by excessive working hours has ushered in more public opinion discussions.

It seems that hitting workers will be liberated from “involution.”

However, at the same time as the cancellation of large and small weeks, Kuaishou still left room for “on-demand overtime”. Byte also prepared the application process for weekend overtime for “teams and individuals in need” early.

This may be because Kuaishou is facing greater pressure after listing, and Bytedance’s IPO ambitions have not been far away. In more fields such as e-commerce and local life, Byte and Kuaishou are releasing greater ambitions.

An employee of Byte said to “Leopard Change” that working overtime on demand may mean that the project needs to work overtime on weekends when the project is relatively tight, which may be three months and five months, so that there will be more flexible space for rest.

The big and small weeks, which symbolizes “accelerated competition”, have stopped, but the competition between major companies seems to be difficult to extinguish overnight.

After the dust settled on “Cancelling the Big Week”, many Bytedance employees reposted the news in the Moments of Friends. Some people excitedly wrote “New Year’s Day”, but they also added emoticons expressing their worries.

“Will the work demand really decrease?” “Will the inflated general contract salary be compensated after the cancellation of overtime pay?” Many of the byte people’s happiness are cautious.

They began to care about the next question: cancel the size of the week, and then?

Author: Sheng Min
Source: Leopard Change


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