Who can refuse “extraordinary praise”?
“Emoji Evolution” is a puzzle game on Steam. The specific gameplay is as shown in the promotional image. “You can synthesize a smiling face with beer and a handle.” Players need to combine different emojis to get a new emoji.
As far as the specific quality is concerned, this game belongs to the kind of bad street on Steam. All the game content is less than an hour, and the art creativity is not particularly brilliant. The strange thing is that its evaluation is surprisingly good.
The first person who noticed something was wrong was Simon Carless, a former game designer, who counted on Steam’s masterpieces in early December last year (using his own set of scoring formulas, including the number of followers, wish list rankings and other indicators ) Shi accidentally discovered that a “seriously partial” work squeezed into the top five of the list. Most of the data for this work is ordinary, many or even zero. Only the number of game followers, reaching an astonishing 7.9 k, only inferior to “Cyberpunk 2077” released on the same day.
Different from the private “wish list”, the “number of followers” is a public data of Steam. Once a user clicks to follow, it means that they have joined the corresponding community and will receive a message reminder when the game announces.
According to Calais’ statistical experience, the number of single wishes is usually much higher than the number of followers, and on average can reach 4.5 times the latter. However, “Emoji Evolution” did not appear in the ranking of the wish list at all, but the number of followers reached 7.9 thousand, which is obviously tricky.
At that time, according to the favorable rating of this game, it will be maintained at 80% of “special praise”, and the game duration of some highly praised players has reached an unreasonable 3 to 30 hours. Carles finally concluded that The corollary of single”.
Things should have come to an end. It was not until the beginning of this month that “Emoji Evolution” started a half-price promotion, and even appeared in the Steam community recommendation, that he realized that things seemed not that simple.
Generally speaking, even if a game of poor quality plays tricks, players will quickly notice that they have been deceived after the real purchase, and thus give a bad review. However, “Emoji Evolution” has been sold for two months, and it can still be maintained at “Special “Very positive”—At this time, Carles noticed the name of the game development team, which was called “very positive”.
As we all know, in Steam, good reviews are expressed in blue, mixed reviews are in yellow, and bad reviews are in red. At the same time, the names of game developers and publishers are marked in blue below the reviews. As a result, a reasonable conjecture emerged: the development team took a “extraordinary praise” name and pretended that the game was “extraordinarily positive”.
Because this conclusion is too funny and absurd, Carles’ research results were later reprinted by major game news media, and even some organizations did interview “extraordinarily acclaimed” employees.
According to the anonymous employee, “I know that reviews will have a significant impact on the customer’s decision, and I noticed that the name of the developer/publisher will be located near the overall rating and have the same color, so I decided to take full advantage of this.”
When summarizing the “success experience”, the employee generously admitted that “Emoji Evolution” is not a good game, they just need something cheap and attractive. Quite a few players don’t spend time reading all the text, they just glance at it and draw conclusions based on a few familiar words.
For the whole thing, “extraordinary praise” generally maintained a spoof mentality. They are happy to receive more attention because of this unskilled joke, and even proudly claim that the “Developer/Distributor Name” is the best part of the entire project.
Therefore, when the story spread more and more widely, so that Steam personally banned the “extremely well-received” development account and removed “Emoji Evolution”, the development team using Emoji smiley faces as avatars did not show any particular surprise or Angry emotions.
“Specially praised” felt that, rather than banning their accounts, perhaps V agency should fix its easy-to-use review system. And, “I did make a terrible game-this is my only guilt. But if Steam doesn’t allow making bad games, why didn’t they ban CDPR accounts?”
Source: Game Research Society