A bomb on the “tactical competition” circuit? “Little Animal Stars” on the first day of airborne free second day

In 2017, “PUBG” was like thunder on the ground, and its name quickly echoed through Internet cafes in major cities in China, achieving the peak of the game’s topic and popularity in the past ten years.

The rise of a gameplay mode is bound to be accompanied by the emergence of multiple games of the same type. The popularity of tactical competitive games has not only triggered a round of tactical competitive craze on the client side, but also caused a huge wave on the mobile side. NetEase’s “Operation Wilderness” has earned 500 million U.S. dollars a year in the Japanese market alone, and Tencent’s “Peace Elite” is now the benchmark for tactical competitive mobile cursors, and the well-deserved head of the bestseller list.

In addition to early deployment and acquisition of IP users and other methods, other manufacturers want to develop in the field of tactical competitive games, they need to take a road of research and development that is more suitable for players’ preferences, and launch works that are more perpendicular to the subdivision of the track.

Faced with the high barriers to traditional tactical competition research and development, the pattern has matured, and it is difficult to break through due to the fixed player base. Some manufacturers have moved on to another path of tactical competition-a more casual and lighter experience. Such tactical competitive games can greatly expand the audience, and the gameplay can also be designed to be more diversified. It has the opportunity to impact big DAU games and lead a new wave of trends.

In fact, there are indeed manufacturers who have embarked on the road of casual tactical competition. Xindong.com’s “Sausage Party” became the first casual tactical game explosion on the mobile terminal with more than 100 million downloads of TapTap; and Dreamland was officially launched today. The self-developed and self-operated “Little Animal Star” did not expect to be tight Immediately behind “Pokémon Adventure”, the Airborne iOS free list is second, with a TapTap score of 8.4, and it seems to have found a differentiated answer for tactical competitive games.

2D graphics bring unexpected joy

From the screen, the innovation of “Little Animal Star” is not unbelievable. At the moment when tactical competitive games are constantly moving towards the simulation 3D direction, “Little Animal Star” adopts a 2D overhead perspective. But in fact, what seems to be a 2D picture of risky chess has brought more innovations in gameplay and content to “Little Animal Star”.

First of all, the 2D perspective undoubtedly lowers the barriers to entry for players, especially for those players who have used motion sickness drugs to gallop the island, 2D is obviously more acceptable, and the 2D perspective also has many advantages. We can’t ignore it in the battle.

The most obvious one is the visual perception. The 2D visual field allows players to understand the surrounding living environment at a glance, and the 360-degree field of vision without blind spots will bring us more choices.

In addition, the 2D perspective also avoids the explosion of the player’s mentality caused by the appearance of “Voldemort”. Many players are frightened by the sudden injury in the simulation 3D tactical competitive game, and they continue to frantically ask “Where did you hit me?”. This dilemma is It is also well avoided under the 2D perspective.

But this does not mean that 2D does not have such an operation as a card field of view. In the game “Little Animal Star”, the field of view is determined according to the current environment. The occlusion of the tree walls will change the field of view. Moreover, operations such as rolling are added to the game to try to restore the 3D simulation details, so that players will not change much in their operating habits, and further reduce the entry barriers for novice players.

The novelty of tactical props

In terms of map design, “Little Animal Star” also has its own natural advantages: after throwing away the burden of 3D simulation, the elements that a single map can contain will be further expanded. In the maps of traditional tactical competitive games, each map has a theme.

The approach adopted by “Little Animal Star” is to integrate many elements on a map, so that even in a single game, the combat ideas and strategies that players can choose will become more diverse. For example, in areas with few obstructions, we can use sniper rifles to kill, while in forest areas, we can use shotguns for a head-on confrontation.

In terms of role selection and weapon props, “Little Animal Star” is also quite distinctive. On the one hand, the protagonists’ shapes are derived from animals, and they have been “sprouting” to make the screen appear contrasting and cute, capturing the hearts of many non-competitive game users with strong perception.

On the other hand, “Little Animal Star” distinguishes weapons by rank, the higher the rank, the higher the damage of the weapon, and the more recognizable method reduces the cognitive cost of novice players.

Expanding the user range and lowering the difficulty threshold of the game, “Little Animal Star” has embarked on a new path belonging to a light tactical competitive game.

Frankly speaking, the underlying gameplay of “Little Animal Star” is similar to most tactical competitive games, but by adding special elements to the map and adjusting the equipment and props, this game can bring players a lot of skills. Obviously differentiated game fun. For example, the two-person vehicle “Emu”, the comical attack action and the damage that can not be underestimated, so that almost every player who rides it will instantly ignite high morale and feel the heroic posture of the ancient cavalry.

It is worth mentioning that “Little Animal Star” also pressed the accelerator key on the setting of the signal receiving area. The average game time per game is about 6 minutes, which further emphasizes the game positioning that makes full use of fragmented time under fast-paced conditions. .

The fun of the cute protagonist

In today’s tactical competitive game market, appearance content can be said to be the most important thing. It not only carries the income of the product, but also is a necessary content for players to show their individual self. But at the same time, the appearance and content of traditional tactical competitive games often have inevitable homogeneity, such as PUBG’s smashing “little white skirt”, so that the rarity covers the diverse expressions of players.

In order to avoid this problem, “Little Animal Star” has introduced more than two hundred animal characters through the diversified characteristics of animals. At the same time, each character can also use weapons, hats, glasses, face decorations, clothes and other elements. To build a character image of thousands of people.


After the tactical competitive game in 2017, I believe that every manufacturer has thought about whether we can make a game of the same type, but after a few years have passed, what can make a difference in this category is more subdivided. The field has identified the targeted product. The “Little Animal Star” product is also adhering to the strategic idea of ​​”deeply plowing into subdivisions”, and after abandoning the burden of “absolute simulation for experience” in tactical competitive games, it has shown full vitality.

Source: Something about mobile games
Original: https://mp.weixin.qq.com/s/VxkpeW6jHHpxStKpuahvxA


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