9 Starbucks psychological tricks applied to manipulate customers - Photo 1.
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9 Starbucks psychological tricks applied to manipulate customers


From a coffee shop to a global empire, there's definitely no "magic" for Starbucks, it's all logical!

1. Starbucks uses furniture to control the number of customers

Starbucks loyal fans realize that sometimes they want to chase customers with … furniture.

How? The secret lies in the location of the Starbucks branch, if it is a nice spot, close to the intersection and there are many people passing by – the tables and chairs are not comfortable at all, even hard chairs and no backrests .

And after only about 30 minutes, most of the old guests will leave and there will be room for later arrivals. In addition, Starbucks makes a counter quite low so customers can see employees – they believe that customers will feel more secure and closer if connected with their servants.

2. FOMO – old psychological tips but still effective in modern times

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In psychology, there is a term called FOMO (Fear of Missing Out) – the fear of being missed, referring to potential customers who are afraid to miss the opportunity to buy discounted or new, interesting items. .

Media and especially TV commercials have spread and made this fear grow more than ever. With Starbucks, simply limited edition drinks.

"Everyone gets a limited edition Frappuccino, and I don't …"

Starbucks makes you think that, if you don't go drinking right away and leave for the week, it will be too late and there's no chance to try again.

3. Display the menu price in a special way: Finish with 0 or 5

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In Starbucks restaurants, the price ends with 5 or 0.

This is because these numbers easily hide price changes. According to statistics, customers do not see the price increase if the price does not round. Our brains round the numbers automatically to hide imperfections.

4. Post the lighting to lure customers into spending money, even if they don't plan ahead

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It may sound unbelievable, but Starbucks uses light to make customers hang their wallets.

When you go to a Starbucks, there is almost only one checkout counter with product shelves. Brightness makes us make a more positive assessment, so it's easier to impulse and spend more money.

This is like a 2-hit arrow: Lead the customer in the necessary direction and draw attention to the products that Starbucks wants to sell the most.

5. "Training" customers buy lighter but more expensive versions of bitter roasted coffee

According to experts on coffee, roasted coffee at Starbucks like Espresso is only for customers who are addicted to caffeine, prefer strong flavors. And so, the rest must buy frappuccino or latte.

Obviously, they are more expensive but most customers are "trained" to buy a lighter but more expensive version of bitter coffee.

6. Arrange the checkout counter so that the customer does not want to leave

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This tip is borrowed from Starbucks retail clothing systems.

The cash register will be located in the middle or the far corner of the salon, which makes it mandatory for customers to go through comfortable sofa ranges or beautiful locations to live virtually – accidentally causing them to sit down.

And once you have a comfortable seat, people will be willing to spend money to call more.

7. Starbucks makes customers feel more "people" when using their products

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Everyone's general mentality about Starbucks, obviously this is a premium brand.

From the price, it can be seen immediately that Starbucks targets the middle-income group, they can afford to pay for normal goods (candy, coffee, milk tea …).

In fact, in marketing, there is also the term "Starbucks effect", referring to high-profile companies that sell ordinary items at higher prices than usual.

And without discussing the quality of coffee, countless people pull to Starbucks just because "This drink is not used by everyone."

One more interesting fact: Starbucks coffee in Russia is the most expensive, a large latte cup sold in Russian cities is twice as expensive in Poland.

8. When brand power affects the basic thinking of most people

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To maintain the image in the customer's mind, it is obvious that Starbucks has to spend a lot on advertising.

Only in 2018 did they spend up to 260 million dollars in advertising budgets. Most of this is spent to maintain customer loyalty – Starbucks has now become a similar synonym for coffee and vice versa.

Just think of the recent sloppy story in the Game of Thrones last season is clear.

9. Attracting customers with advertising emphasizes the attractive freshness of the dish, such as freshly baked scones

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Many reddit users who used to work at Starbucks unmasked the brand, that most of their pastries are frozen, not baked every day.

They are not as delicious and "fresh" as advertised, and are sold unreasonably. If you want to eat delicious and good scones, Starbucks is not the best address yet.

Bonus: Do you want to know how to save money when you come to Starbucks? (not to see if you don't buy anything)

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The employees who worked at Starbucks found each other on reddit, and they all nodded their heads: The average cappuccino (grande) and large (venti) contain the same amount of espresso. Large cups simply have more milk and sugar, and still have caffeine.

So, if it is the most economical to drink coffee at Starbucks, call smaller sizes because the alertness is the same.

(Synthetic)


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