On April 4, MAMAMOO, Superstar of 4.4 Super Shopping Supermarket has also received love from millions of Shopee fans and users when performing latest hits like “Hip” and “Egoistic” on Shopee Live.
Also on this occasion, Shopee opened up more new development opportunities with partners at the first Luxury Brand Festival. Across the region, many users tend to choose to buy Shopee Premium from the first time, with orders recorded a 4.5x increase separately on Premium Brand Day compared to the week before the show. submit. In Vietnam, the brands on Shopee Premium also witnessed strong demand during the festival, especially the brands: Furla, Laneige, Paula’s Choice, Shiseido and Sulwhasoo. Specifically, Sleeping Masks, Essences, and Fashion Clothing are the best-selling luxury items.
Mr. Tran Tuan Anh, Director of Shopee Vietnam said, “We are delighted with the results of Shopee’s 4.4 Supermarkets, and the user support of Shopee’s year-round shopping events. We are constantly anticipating the growing consumer trend in the market, and Midnight Super Sale and Luxury Brand Day are two of the innovations to meet the needs of shoppers. We sincerely thank you for the support at this shopping event, and will continue to bring greater value to all users, helping brands as well as merchants accelerate growth on Shopee. .“
The 4.4 most popular product categories of the day include: Health & Beauty, Home & Lifestyle, and Phones & Accessories.
Regarding Health & Beauty, during the day of 4.4 Super Hoi Shopping, Vietnamese users can freely shop to supplement their beauty care needs when up to 1.4 million skincare products are consumed, of which, cotton Makeup remover is the product most bought. The industry’s best-selling brand belongs to L’Oreal and Unilever. In addition, thanks to the attractive offers from 4.4 Supermarkets, families tend to store a lot of formula milk, of which Abbott is the best-selling brand on the occasion with products exclusively for mothers and little.
Demand for stationery items and home improvement tools and special home decorations increased with 1.1 million units sold within 24 hours, with wallpaper being the best-selling item.
At the same time, the 4.4 Supermarkets bring Shopee users a wide range of electronics and mobile devices. The industry’s top brands include Samsung and Xiaomi. At the same time, a local salesman hit a record earning around VND6.5 million per minute on April 4 for mobile phones and accessories.