What will be the direction for the illustration industry this year? Let us share our predictions.
Trends are things that are difficult to predict. After all, back in 2019, surely no one can predict that the world will be in a state of crisis like today. So, under the above worry, a series of illustrators and creators have tried to imagine where the industry will go in 2021.
However, some reports believe that many of the trends that were strong in 2020 will most likely continue to affect this segment over the next 12 months. Let’s continue with iDesign to learn the examples of trends in action and see what exactly they are.
01. Medical illustrations and pandemic topics
Twelve months ago, majoring in medical or scientific illustration seemed to be a niche profession. But with pandemic not only the biggest story of the year but also the biggest thing happening in most people’s lives, that inevitably turns into an incredibly in-demand skill set in 2021. .
Newspapers, magazines and websites are constantly calling for compelling illustration editing to engage audiences and help explain complex concepts; simple word pictures, such as cover image of Andrea Ucini for The Economist, to more complex images, such as visualization’s Jennifer E. Fairman for John Hopkins School of Medicine.
Of course, the 2 most influential scientific – medical illustrators, Alissa Eckert and Dan Higgins. They themselves created a 3DS Max image of Coronavirus for CDC (shown above) that helps give it the shape and form in the minds of ordinary people and encourages its simplification with more shapes. awake illustration.
More generally, illustrators everywhere have been called upon to help spread public health messages, as seen in the UN’s Global Call Out To Creatives at the start of the pandemic. And even when there are no specific requirements, advertisers do it with a sense of responsibility. Prominent examples include the artist’s propaganda poster Le Duc Hiep, encourage everyone to come together and the support poster of Studio Number One encourages everyone to use masks. With the infection continuing and several vaccines to be launched next year, we expect this trend to intensify even further in 2021.
02. Happiness and optimism re-created
The year 2020 is nothing but doom and gloom. But with the worldwide rollout, 2021 looks to be a better year. And so we anticipate a more cheerful and optimistic illustrative style to be required, and a lot of illustrators are constantly leading the way.
For example, fun and colorful character’s art Yuxing Li seems to be designed exclusively for a more aggressive period, as well as the glamorous animations influenced by Tintin’s Janne Iivonen (shown above).
Other cheerful illustrations suggesting a way forward in 2021 include stunning children’s images of Adam Highton (shown above); flashy playful style of Gabriel Gabriel Garble; and bright and optimistic doodle art of Pete Clayton.
03. Abstract and drawing style
With live photography and video features on hold for most of the past year, illustration and animation have come under pressure in branding, marketing, and advertising campaigns. That means 2D vector graphic illustrations are everywhere you look in 2020.
However, when they are too many, brands will look for different and more distinctive illustration styles. Things that will help them really stand out in a digital environment where they can be more noisy and crowded than ever (during isolation).
Clearly, by definition, the trend for more unique illustrations cannot be summed up in a piece. But take a quick look at interesting artwork from artists like Mary Herbert, whose faded pastel hues (shown above) look nothing like anything we’ve ever seen. see, and soon you will be reminded how forcefully the boundaries of creativity can be pushed, as long as there is will.
We are also big fans with Molley May, who is deliberately infatuated with the diversity the illustration has; abstract and unusual perspectives of Chen Nienying; Dreamy fantasies and exotic dimensions of Paola Saliby; the “street supermarket”, the painter’s style Jacob Rochester.
04. Various stories and influences
Black Lives Matter is 2020’s second big story, and its cultural buzz will likely be felt throughout 2021 and beyond. We believe that one of its legacies will be a wider variety of stories and influences across many creative industries, not just illustrations.
We are delighted to see more works such as illustrators noiamreiss in Birmingham, who has futuristic illustrations that celebrate the art of braiding and braiding Afro. Or the Australian artist’s Shaye Greganwho covers a topic in a very different way in his Don’t Touch MF project.
Other people worth keeping an eye on include Sonic Yonix, also known as Bianca Gonzalez-Marra and Diandre FuentesTheir work (shown above) is on the subject “Self-identified as a woman of color”. Also, take a look Denzel Kessie also known as Bllack Line, an illustrator in London has transformed his authentic street style into work for major clients; Piamrak HattakitkosolNew York-based Thai illustrator, also known as Ping Hatta, whose bizarre illustrations refuses to adhere to national stereotypes; and artist LA Laci Jordan, whose work was seductive was strongly influenced by the movement #blm year 2020.
05. Memories of the 2000s
Nostalgia is not unfamiliar but clockwise: every time a new decade passes, we all remember something unique and past. So, in the 1970s, the world was once engulfed in nostalgia about the 50s, giving birth to Grease and Happy Day. In the 1980s, the 60s was present almost everywhere, from Dirty Dancing, Good Morning Vietnam until The Wonder Years. So that concept continued until nostalgia about the 90s emerged in the 2010s. That means we are now preparing for a massive resurgence of the 2000s.
We have already seen signs of this trend in the illustrative world. For example, the Chinese illustrator Meiting Song in New York, recalls your childhood in the early 2000s as a time filled with optimism after the new millennium and on the way to the Beijing Olympics. She begins to convey this vibe in her work, which permeates elements of popular Asian culture in the early 2000s.
Follow a similar trend, designers Agnes Choi is based on the influence of Hong Kong television in the early 2000s in canvas-printed images in her limited collection, while her hilarious series of collages Robyn Nichols (shown above) have features that are reminiscent of a time when England was widely known by television shows The Noughties and in America it’s the way to call it The Aughts.
What is Aughts?
The use of “Aught” to mean “nothing”, “zero” or “zero” is a 19th century change of the word “useless”, which actually doesn’t mean anything, and as in phrase “All in vain,” still in use currently.
On top of that, the world in the early 2000s was dominated by the rise of digital culture and so the illustrator’s project. Handi Kim in the Netherlands, Replika, recalls the joy of her first online Internet accounts. Digital artists Terrell Davis New Jersey also celebrates the computer culture of the era in its work, which is dominated by the chaotic, colorful MySpace aesthetic. We hope to see more of such things in 2021, a lot more.
Translator: Nam Vu