We anticipate palettes to become popular with the creative world over the next 12 months.
As creators, we all like to think that we don’t necessarily have to follow trends, we need to make our own unique things. That’s always the best idea, but aren’t we all swimming in the same cultural waters in the end? And so, while you don’t want to unilaterally copy the latest trends, you should at least take a look at them. things.
In this article we’ll look for some of the most obvious color trends that will emerge in 2020 that we believe will only get stronger in 2021. In addition, we will give an example. about trends specifically and explain why I believe they have the potential to influence the full-scale creative work, including illustration, graphic design, motion graphics and animation , in the next 12 months. For advice on how to use these trends in your work, check out this color theory article.
01. Monochrome and soft pastel colors
We saw a dramatic increase in the use of monochromatic and pastel colors in 2020, and that’s not really surprising. The global pandemic and the aftermath of widespread isolation threw everyday life into chaos and disturbed order around the world. It is the greatest event that has ever happened in most of our lives, and for many it is the most terrifying. So it is perfect that the design world will respond with softer palettes for greater safety and reassurance.
A great example is the visual identifier for Mello, an app designed to help parents connect and build support networks during a pandemic. Designed by Studio Skulptur, the theme’s color scheme is soothing, clearly conveys the message that everything will be fine.
When the UK’s first quarantine was over, the Camden Town Brewery took a similar approach to its designs for a limited edition beer to commemorate the pub return. Based on the illustrations of Gaurab ThakaliThe color palette achieves a sweet spot between both warmth and inviting, calm and gentle. And with businesses everywhere struggling to get people out of the house and spend money again, this color approach has been repeated across the board.
With the new brand identity for Curry’s PC World, do Futurebrand design (shown above). In an area once dominated by brand slogans and flashy color schemes, it’s impressive to see a palette that you might have used to incorporate into kindergartens as the standard. Similar approach can be seen in the design of Locomotive for ITI technology company.
02. Faded nostalgia
It’s not just monochromatic tones, which have been used to evoke calm this year. The faded colors of designs that have a retro vibe, going back to the heyday of print production and low-quality methods, also became popular throughout 2020.
This style is at the heart of many Covid-centric projects, such as Annie Atkins’s brilliant wartime parody poster, Virus Slogans, now available as postcards. Faded, retro-tinged colors can also be seen in the Everything Will Be Fine identifier by Conviction Records, a social enterprise aimed at crime prevention and recovery (shown above).
Stink Studios, meanwhile, used a similar approach in building identifiers for an online alternative to the Notting Hill Carnival’s Spotify festival that was canceled this year (shown above) . And it can also be seen in the visual identifier’s Koto to Meatable, a meat company that aims to give its animals a better life.
And the next 12 months? Let’s face it, the pandemic isn’t going away anytime soon. And so more and more of us yearn to look back into the past – a time when we can mingle and embrace without penalty – we fully look forward to this color trend. will increase further by 2021.
03. Purposefully limited color palette
Life in 2020 is nothing but limits, with our daily activities stripped of and packed into our most pressing needs. So, it makes sense that we’ve also seen a lot of limited color palettes all over the design world.
For example: NorthSouth Black and gold ribbon inspiration is spreading across cities and public spaces while branding IPA for the 40ft, post-isolated Brewery (above). Besides, the visual identifier of Mouthwash Studio Design for fashion label The Museum of Peace & Quiet and furniture retailer Waka Waka has kept color variation to a similar minimum.
Elsewhere, Yummy Colors has taken the mint green trend and applied it to the Afterpay brand, partnered with Pantone to create a custom tone called Afterparty Bondi Mint, and engulf the new visual identity of them by color (above). This approach has been repeated with other shades of blue by Gretel’s NI Instruments identifier.
04. Progressive monochrome
When it comes to retro colors, you can’t tell any older than black and white. But on the contrary, we’ve seen so many kinds of palettes like these used in 2020 not to evoke the past, but to herald a growing future. It seems that after the dominance of bright neon tones in the 2010s, monochrome is currently the best way to be edgy and out of the way.
For example, take a look at the image on the website for Futurimpose, a rebranding of a design studio formerly known as Superimpose (shown above). Monochrome is also used to create a great effect in the identifier for Love Raw’s vegan chocolate product. Daughter Studio and the site that pushes boundaries for user experience agency Vide Infra.
There are also a bunch of signs that this color approach is slowly shifting from fringe cases to being a mainstream trend. For example, let’s take a look at the innovative packaging for Johnnie Walker brand new non-plastic whiskey bottles from Diageo (picture above).
Also note that monochrome doesn’t just mean black and white. The marketing agency, Beans, used to do the same trick with the yellow color on its recently redesigned website, designed by DOPS Digital.
05. Color as a political statement
Can you make a political statement with just color? That question was quickly answered after the death of George Floyd in May, when millions of people around the world posted black squares on their social media in solidarity for the Black Lives Matter movement. (shown above).
Another example of this trend is that celebrities use pink in the US election race to show their support for the Democratic Party, a visual perspective for the march of women in January 2017. Either in Hong Kong, shops and businesses have expressed opposition or support for the democracy movement by encoding themselves with blue or yellow colors; related to umbrellas used to protect protesters against pepper spray from police.
On another note, Pantone caught the attention of October by creating a new color in partnership with health brand Intimina called Period (above). An initial red tone represents steady flow during the menstrual cycle, this new color release aims to create a dialogue around menstruation and empower everyone in society, Regardless of gender, talk freely about this topic.
With politics becoming increasingly fragmented and unstable around the world and the inevitable economic slowdown inevitably helping problems, look forward to more in 2021. And The designer will have to do a good job of grasping the changing political significance of the color, let us subtly send good messages to our work.
Translator: Nam Vu