Secondary factors such as subject matter, composition, and lighting all help make a good photo. But you should not forget that the most important foundation for taking advertising photos is to sketch the most realistic colors. Here are four ways to help you get the most out of your photos.
RAW image capture
Taking pictures with true color is easy with Canon cameras. When you turn on the camera for the first time to take a picture, the default format is JPEG file. Whether this is the best default in situations like landscape, portrait, close-up, or night shots, having better color control is always a good thing. For better color control, we recommend switching to RAW format when shooting.
Shooting in RAW lets you bypass the limitations of the JPEG file format to capture the image’s uncompressed information, directly from each lens to the memory card. The biggest benefit of shooting in RAW format is that it helps you correct the colors after shooting without fear of losing the quality of the original image. When you load a RAW image file into your favorite editing software, you can manually adjust the colors.
The RAW format has a disadvantage. Because the image is not compressed, the image size is usually very large. However, with Canon cameras, it is possible to compress this image with C-RAW (compressed RAW) format. This greatly reduces the image size, allowing you to take many pictures while still preserving the original colors.
Correct white balance setting
All types of light we encounter have different color temperatures. This is why the same color will look different in different lighting environments. To adjust color in different lighting environments, Canon cameras can use automatic white balance correction mode. The color temperature of different types of light is measured in degrees K (Kelvin), and every degree K will have a suitable white balance ratio.
When you need to use the white balance settings, you can set it to AWB (automatic white balance correction) or adjust white balance manually before taking a picture, or after taking it and while you correct the image (when you shooting in RAW format). Manual white balance adjustment or using preset parameters are some reasonable solutions when you have to take pictures in a room with many different light sources (luminescent lights, neon lights, etc.). To get around this, you can manually adjust the white balance. For example, when you take a picture with sunlight, but the iron color seems cold when viewing the picture. In this case you can adjust the white balance to the settings of Cloudy, twilight or Sunset. The camera automatically adjusts the WB reading to the appropriate Kelvin degree (around 6000K) to make colors look warmer, suitable for a sunset photo.
In-depth about predefined WB numbers, Canon cameras have a number of preset parameters for many common situations such as:
- Auto WB – Color temperature: 3000 ~ 7000 CZK
- Daylight – Color temperature: 5200 K
- Shade – Color temperature: 7000 CZK
- Clouds, dusk, sunset – Color temperature: 6000 CZK
- Lamp tube – Color temperature: 3200 K
- Luminescent lamp – Color temperature: 4000 K
- Flash – Color temperature: 6000 CZK
- Custom – Color temperature 2500 ~ 10000 CZK
Adjust the display
To adjust the colors in the most realistic way, we should not only stop at the Canon camera, but also go into the correction process after shooting. To do this you need tools to adjust the screen!
Screen adjustment software, or adjustment software, is designed to adjust the bright spots on your screen to conform to certain standards.
By adjusting the display, you can be sure that your edited photo or video shows the right colors. This allows for more realistic color adjustments when printing or posting elsewhere. For example, if you are photographing a product advertisement, showing the right colors is very important. In addition to adjusting the screen, Canon camera users can also use a software called Digital Photo Professional (DPP). This easy-to-use software allows users to view captured images directly on the computer screen, helping to magnify the image for a clearer view, instead of relying solely on the tiny LCD screen of Canon cameras.
Take pictures with a gray card for white balance
This gray card is lightweight and compact, making it an important addition to your photography kit. It helps to adjust exposure and white balance by creating a background spot. Here are the steps you need to take to use this card:
Step 1: Take a picture of the following card so that it takes up the entire frame.
Step 2: Enter edit mode
Step 3: Go to Menu, select “Use WB data from this image for custom WB” and press OK
Step 4: Select “Custom White Balance” from the Menu.
You can also capture the gray card in any background and adjust it later. Remember to select RAW format before taking pictures. When using RAW editing software, use the Eyedropper tool and then click on the gray card.
The results of both methods are precisely adjusted color balance. Remember that if you change your lighting settings or shooting environment, you will have to make adjustments.Source: Webnhiepanh