36氪 First Release | When CEM became the outlet, the "quick test" focused on communication technology won the 80 million B round of financing led by Jingwei
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36氪 First Release | When CEM became the outlet, the “quick test” focused on communication technology won the 80 million B round of financing led by Jingwei

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36 Krypton was informed that on October 18, the leading domestic customer experience management (Customer Experience Management, hereinafter referred to as “CEM”) technology platform and service provider Guangzhou Kuaijuce Information Technology Co., Ltd. (hereinafter referred to as “Quaijuce”) announced Completed 80 million yuan of B round financing. This round of investment was led by Matrix Partners China, with the A-round old shareholders Saiyi Industry Fund and Chengzhi Venture Capital following the investment, and Huaxing Capital served as the exclusive financial advisor.

According to Li Shaohui, CEO of “Quick Determination”, it took about a month to complete from the company’s roadshow to the close of this round of financing. To some extent, this represents capital’s recognition of the future development and “quick determination” of this market. Xiong Fei, a partner of Jingwei China, the lead investor in this round of financing, said: “Quick-determination” is an important layout of Jingwei in the field of intelligent marketing. We are very optimistic about the huge opportunities for CEM in China. “

Intelligent marketing is in the air recently. Qualtrics is the target overseas company of “Quick Determination”, which was acquired by SAP for USD 8 billion in 2018, which is SAP’s largest acquisition so far; due to its outstanding performance growth, SAP announced in July that it plans to list Qualtrics .

This news has brought a strong touch to the global corporate service market, especially for domestic capital. According to estimates, the domestic CEM and market insight market scale is around 30 billion yuan, and the scale of overseas is 80 billion US dollars.

The macro background is related to changes in the current consumption environment. With the increasing fragmentation of information dissemination, the gradual increase of consumer voice, and the rise of consumer thinking, unstructured data cannot match the needs of refined operations; and communication methods such as email, customer service, and forums are lagging and relatively passive; this requires companies, especially It is the brand of To C, which will empower business through active insights into existing user operating data. As a result, CEM’s market space will become larger and larger.

And the advantage of “quick test” happens to be here. 36 krypton once reported on this company and briefly summarized its business, which is to help brands complete user demand research at low cost through smart technology. “Quick Test” combines ASR, NLP, ML, and data processing technologies, and solves 6 major scenarios through two quantitative research products, ezTest and ezContent, and two one-to-many online conference research products, ezTalk and vTalk. We have co-created more than 50 solutions with leading customers in multiple industries. It has embarked on a road of technological development from empowering BPO services to upgrading to SaaS products.

So far, “Quick Test” has served more than 120 leading brands, including Fortune 500 companies such as Procter & Gamble, Unilever, and Tencent. The annual revenue growth rate of “Quick Decision Test” exceeded 100% after its establishment three years ago.

The founder Li Shaohui has more than 20 years of experience in marketing communication and To B smart technology products and technology management. As an executive member of the P&G Alumni Association, he has a relatively smooth communication channel with the relevant persons in charge of major brands, so as to gain access to innovative technologies. Early customers.

Speaking of the future, Li Shaohui believes that the next plan is divided into two parts: globalization and technological upgrading. This is also the direction of this round of financing-in response to globalization, the “quick determination” must innovate global industry-enabling business models, build a global marketing team, and a global customer success team; for technology upgrades, build an innovation center and adopt professional research models The structured, automated, and intelligent realization of product upgrades, and the upgrade of real-time communication analysis capabilities with multi-voice NLP capabilities.

Nowadays, “Quick Test” has been recognized by customers and capital. In addition to its continuous deepening of products and technology, it also comes from the continuous expansion of market demand.

Li Shaohui, founder and CEO of Kuaijuce

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