36氪 First Release | To improve marketing efficiency for B2B companies, marketing SaaS "Market Easy Custouch" completes tens of millions of A round of financing_Detailed Interpretation_Latest News_Hot Events_36氪

36氪 First Release | To improve marketing efficiency for B2B companies, marketing SaaS “Market Easy Custouch” completes tens of millions of A round of financing_Detailed Interpretation_Latest News_Hot Events_36氪

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36 Krypton learned that the marketing SaaS “Market Easy Custouch” has completed tens of millions of yuan in Series A financing, which is exclusively invested by Yuandu Venture Capital. This round of financing will be mainly used for product development, marketing and expansion. In 2019, Custouch completed a tens of millions of RMB Pre-A round of financing, led by Zizhu Xiaomiao, followed by Chenhui Venture Capital.

Established in 2016, Custouch is a marketing automation SaaS management system for corporate marketing departments, Including: 1. Pre-investment marketing materials production, management and release; post-investment marketing data tracking, collection and analysis; thereby serving the entire process of corporate marketing campaign information, can intuitively feedback the campaign ROI. 2. Management of sales leads. Easymarket helps corporate marketing departments track customer life cycles, from screening customer leads, to analyzing customer interaction behaviors, such as customer browsing of marketing materials, form interaction, event registration, etc., to the final sales follow-up priority tiering, Leads are precipitated and updated, and customer resources are managed through information technology to improve the accuracy of corporate marketing.

Market Easy Product Matrix Chart

The founder Qiu Mingzhi worked as a SaaS industry researcher at Lake Street Capital Markets, an investment bank in the United States, in 2015. Among them, Marketing Automation is the industry he is most interested in. Qiu Ming’s discovery,In the United States, the marketing automation system is almost the standard configuration of the corporate marketing department.But at that time, almost no one in China was talking about this topic, it was a blank market, and it was a good time to cut in.

Market Easy Custouch now mainly serves B2B companies, including 150 leading B2B companies, involving machinery manufacturing, chemicals, precision instruments, medical equipment, corporate services, software high-tech and other industries. The current corporate repurchase rate is above 95%.

Qiu Mingzhi told 36 krypton,B2B marketing is very different from B2C. B2C marketing is trying to awaken people’s irrationality, so there will be various forms of celebrity endorsements, advertising placement, e-commerce delivery, etc., but B2B marketing is a Product-oriented, very rational process,Therefore, the marketing department needs the empowerment of technology to convey its products to potential customers through various digital channels, and it also needs to use technology to screen out those potential customers who are more interested in the product.

When facing a large number of C-end users, the marketing department of B2C companies needs to use creativity and content to capture the excitement of users. The marketing of B2B companies is different. Even if the industry is different, the marketing process is very similar. SaaS this form of service provides an opportunity.

The service of Custouch is hierarchical,Market Easy Custouch system is the core, The “Customer Success Team” that the company has built since 2017 is also an important part. The original meaning of SaaS is Software as a service, and Qiu Mingzhi’s interpretation is Software and a service. Market Easy Custouch not only provides customers with software, but also provides services and solutions to help customers solve problems.

Image source | Unsplash

The epidemic has promoted the transformation of corporate digital marketing. The team stated that in the first half of last year, many companies’ offline sales systems were almost paralyzed due to the impact of the epidemic. Market Easy Custouch assisted customers by using the system to build online product introductions, live courses, incubation systems, etc., to ensure that the marketing system continues online Running.

Speaking of the future planning of the product, Qiu Mingzhi said: “The product will start from the actual needs of the domestic enterprise marketing department at the functional end to enhance the capabilities of data management and experience management. In the United States, marketing automation platforms such as Marketo and Eloqua have already It has become indispensable for the daily work of the corporate marketing department. If new marketing technologies are to enter the company, they must be able to connect with these platforms. In recent years, we have seen similar trends in China. We hope to become the bearer of the front-end market. The core of marketing management.”

Martech (Marketing Technology) is a popular concept in the marketing field in recent years. Martech refers to the technology and methods used to manage and evaluate marketing activities and marketing processes.MarketEasy is also a Martech SaaS company. In addition, American companies include Oracle, Marketo, salesforce pardot, calliduscloud, etc., and China also has Convertlab and Zhiqubaichuan.

Reference article:

36氪 First Release|Focus on ToB marketing automation, “Easy Market” received tens of millions of financing from Zijiang Group

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