36氪 Exclusive | Provides bidding and business opportunity marketing SaaS services, "Chun Li Ma" received a single investment of hundreds of millions of yuan in financing from Gaocheng Capital

36氪 Exclusive | Provides bidding and business opportunity marketing SaaS services, “Chun Li Ma” received a single investment of hundreds of millions of yuan in financing from Gaocheng Capital

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36 Krypton learned that the bidding and business opportunity marketing SaaS service provider “Challima” has received hundreds of millions of yuan in financing. Gaocheng Capital is the exclusive leader of the investment. Gaocheng Capital is the company’s first institutional investor, and Hugu Investment is acting as the exclusive financial advisor.

After this round of financing, Maxima will further expand its production and research capabilities, build a more systematic customer success team, and continue to explore in the field of marketing integration.

Established in 2012, Maxima provides bidding intermediaries (tendering agencies, consulting agencies, construction units, design units), various suppliers, purchasers, and domestic and overseas institutions to publish and query project bidding, procurement, and investment promotion information. , To help improve the customer expansion efficiency and sales personnel effectiveness of enterprises in various industries, reduce customer acquisition costs, help customers grasp comprehensive and accurate sales leads, monitor market dynamics and competitive landscape.

Maxima has been in the field of bidding business opportunities for nearly 10 years, and has accumulated many years of experience in structured algorithms, data accuracy, and data application productization.

Affected by various factors such as the epidemic situation, economic situation, and rapid changes in international relations last year, business operations have encountered many black swan factors, and companies need to pay more attention to how to survive better. Therefore, in the past two years, the entrepreneurial field related to cost reduction and efficiency enhancement of enterprises has been particularly concerned by the market. Fields such as automated marketing and business opportunity data are typical examples. Taking business opportunity data as an example, the platform will help the company’s sales and marketing teams dig out potential customer information, obtain sales leads, and promote transaction conversion. This is the most front-end entry in the field of automated marketing.

In the United States, automated marketing is already a mature entrepreneurial field, and excellent companies such as ZoomInfo have been born. ZoomInfo provides a machine data platform and automated sales tools, serving more than 15,000 companies, its revenue is close to 500 million U.S. dollars, and the current total market value exceeds 19 billion U.S. dollars.

Maxima believes that China, as the world’s second largest economy, has similar business opportunities as the US market, but it also has its own particularities. For China’s local business environment, bidding data is one of the most important areas of business opportunity data. The annual bidding amount in my country exceeds 30 trillion yuan, and the bidding projects are estimated to be about 5 million, involving almost all industries and deepening all aspects of China’s economy. As the main procurement method of the government, public institutions, state-owned enterprises, and large private groups, bidding is the most important part of my country’s national economy and the most characteristic of China’s national conditions in the field of corporate services.

The source of the mini program end of the Maxima: Maxima

In terms of products, Maxima uses big data and AI technology, with bidding data as the core entry point, to provide To B companies with accurate business leads, improve sales efficiency, and To B products are To C, which is convenient for personal use. At present, Maxima uses standard annual fee subscription revenue as its main profit model. In recent years, it has achieved rapid growth, and its revenue scale has approached the US stock market SaaS company listing standard. At the same time, Maxima’s customer renewal rate has also been continuously improved.

From the perspective of the data layer, through continuous data collection and structured processing, Chollima currently has established a large-scale, long-term and multi-dimensional business opportunity database. The Maxima data platform adds more than 200,000 new bidding business opportunity data every day, accumulating more than 100 million historical bidding business opportunity data, and accumulating public data information of more than 40 million companies.

Chollima mainly serves SMEs and sales personnel, and has accumulated a wide range of landing cases in multiple industries. As of the end of 2020, the number of monthly active customers for core products for small and medium-sized enterprises exceeded 100,000; the number of users of the product “B Fangbao” for sales personnel exceeded 10 million.

In addition, Maxima has also made breakthroughs in large corporate customers. At present, Maxima has served dozens of leading enterprises in the fields of cloud computing, medical care, construction, engineering and finance, providing them with customized big data intelligent marketing overall solutions.

After this round of financing, Maxima founder and CEO Wang Jianbo said that Maxima will continue to focus on the company’s precision marketing track, increase the research and development of underlying products and industry application expansion, continuously improve service capabilities, and establish a new ecosystem of comprehensive digital intelligent marketing.

Regarding this investment, Hong Jing, the founding partner of Gaocheng Capital, said that Gaocheng has been focusing on the field of marketing automation. The team was also the first institutional investor of ZoomInfo, and Chollima is an important layout of Gaocheng in this field. Maxima has been deeply involved in the field of bidding for nearly 10 years, and has built high barriers in terms of products and technologies. Facing scattered SME customers, Maxima successfully screened out core customers with high stickiness and willingness to pay from the broad customer base through a multi-level product matrix, and continued to grow with customers. After completing the investment, Gaocheng will continue to support Chollima to become a great local SaaS company and help large, medium and small enterprises with automated marketing.

Edit | Zhang Ting

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