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36Kr was informed that the marketing and design platform “Love Design” received tens of millions of RMB in Series A financing, led by Visual China. This round of financing will be mainly used for product development and marketing. In February 2020, Ai Design received a multi-million yuan angel round of financing from Xinyuan Capital.
“Love Design” was established in 2018. It is a marketing creative center with online photo editing and graphic design engine as its core, integrating the three functions of creative asset management, collaboration, and distribution.Ai Design integrates creative supply chain and design service process,Established a service system with cloud image processing engine as the core, involving copyright purchase-design delivery-marketing distribution-data analysis, providing a one-stop solution for corporate marketing design.The product can be connected to various enterprise platforms such as APP, webpage, mini program, ERP, etc., enabling enterprises to establish their own marketing design platform.
Love design page diagram
The founder Zhao Chong divided the target users of Ai Design into two categories.Ai Design helps to solve their own needs and pain points: One type is individuals or small and micro enterprises, which mainly solve the problem of how to design from 0 to 1 without a designer. Users can complete design works in a short time based on the massive templates of Ai Design; Another type of large-scale enterprise, the pain point lies in the design efficiency and creative asset management from 1 to 100. Ai Design helps solve the contradictory needs of brand consistency and material localization, and establishes a digital management platform for corporate creative assets.
Co-founder Wang Zhentong told 36Kr,There are three layers in the Ai Design Marketing Design Center: the bottom layer is the marketing creative center, which has the functions of creative asset management and distribution; the middle layer is the tool layer, which is a drag-and-drop drawing tool and creative design engine. This is also the basic perception of users. Knowing part; The top layer is the content layer, which is mainly a material mall with copyright materials and design templates as the core, and there will be design customization services.Taking New Oriental as an example, Ai Design helped to establish a new media material center, accumulate design elements to increase reusability, reduce repeated designs and repeated purchases, and reduce problems such as irregular brand use and copyright litigation.
Love design case diagram
Founder Zhao Chong said that Vision China’s strategic investment in Ai Design is more due to the consensus of the two parties on the market demand prospects and core target markets, as well as the synergy and complementarity of resources. Next, the two parties will focus on copyright materials, product collaboration, and corporate customers. Development and other aspects of business cooperation.
The relevant person in charge of Visual China said,Based on user demand scenarios, strategic cooperation with various tool platforms to provide users with high-quality content services is an important strategy for Visual China to reach a large number of C-end long-tail users.Visual China’s pictures, designs, videos, music, and font materials will gradually be integrated into the iDesign online design tool. Users can directly search for, edit and use Visual China content materials on the tool platform. Visual China will also work with iDesign into large and medium-sized materials. Enterprise customers provide one-stop “marketing creative middle-stage” solution services from content production, management, and distribution.
The founding members of Ai Design have many years of experience in Internet product operation and design. The founder Zhao Chong used to work for Sina and has many years of relevant experience in Internet product development and operation. Co-founder Wang Datong has served as the design director of 4A advertising companies such as JWT, Dentsu, Phoenix.com and the Internet for more than ten years. Relevant experience in the design industry.