30 Creative ways to use color in brand identity design

30 Creative ways to use color in brand identity design


Creating a set of brand colors is an essential part of the journey to developing a brand identity. A deep understanding of how colors affect consumers, and whether those colors truly represent your brand, is an important step toward building a brand identity.

That’s why we’ve put together a list of brands big and small that have creatively used color in their brand identity design and the visual content they’ve created – to inspire and help you create a successful set of brand colors.

Food & Beverage

1. Taylor Jorgen Coffee This Norwegian coffee roaster uses Pastel versions of the primary colors (red, yellow and blue) to convey a warm and playful brand identity.

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2. Gold Bar Whiskey As a brand of whiskey, the packaging of Gold Bar Whiskey is literally shaped like a gold bar. By using a color palette that includes gold and black, the brand creates a sleek, premium feel and is very interesting when the products are stacked.

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3. Omakse Room – This Japanese omakase restaurant uses only white and red, the colors of the Japanese flag. The presentation and visuals lend themselves to simplicity and sophistication, with a red circle motif used throughout the brand as an ethnic mark.
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4. Hurly Burly Live Cultures – A food brand that uses bright, playful and creative colors to represent the fermented food brand. Its palette is taken from the food coloring itself.

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5. H + J This catering business uses bold colors to convey different personalities in their many events, from street food to office lunches.

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6. The Street Food Collective This food brand’s palette is reminiscent of the 50’s diner scene and is made up of classic colors.

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7. Flor de Viento – A healthy natural food store. It uses yellow to represent energy, light and a whole new beginning – suitable for anyone looking to change their diet for the better. The rooster symbol and the weather vane also indicate their connection to agricultural products.

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Lifestyle – Lifestyle

8. Rasaru – A Japanese men’s fragrance brand that uses orange and white in its color palette. In this case, oranges can evoke feelings of vitality and confidence in consumers.

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9. Basetti Home Innovation This Italian home textile brand uses a set of bright colors as primary and secondary tones to convey freshness and creativity.

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10. Tour & Travel A London-based travel startup uses orange and ocean blue as its two brand colors. Quite suitable for startups and travel agencies.

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11. BluSaigon – A Vietnamese button-manufacturing company uses indigo as its main brand color. The indigo tree is of cultural and historical significance to Vietnam, as the indigo tree grows in the northern highlands of the country and is used for dyeing fabrics.

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12. Mutual Attraction – This London-based matchmaking service uses pink and green as the main colors, giving it a modern, youthful, fun and trustworthy feel.

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13. NAU This Australian furniture design company draws inspiration for color palettes from Australian landscapes.

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Digital

14. Cashtree – An Indonesian digital rewards startup that uses red and royal blue, they also use a red-to-purple gradient to create their brand colors. This palette represents the “fun” and “variety” side of the brand.
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15. Mobu – An Argentine mobile retail brand that uses bright colors to convey a trendy and youthful style of business. They use green, red and yellow colors, which are in stark contrast to the dark blue and gray.

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16. SM Protect – This system security company uses all green as its brand identity color. Green works best for them because it suggests safety.

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17. Hidden Characters Using orange as the main brand color, this color explodes with brightness, energy, enthusiasm and creativity.

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18. Wokine – This startup studio uses red and yellow as the main brand colors, expressing creativity, energy and fun.

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19. Waaark This creative web studio builds websites specifically designed for its clients and uses pastel reds and blues that are both elegant and playful.

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Big brand

20. Dropbox – Blue is probably the most preferred color globally, and this file-sharing service uses it to reflect trust, reliability, and communication — works well for a collaboration tool like Dropbox .[​IMG][​IMG]

21. Google – Logo originally by the search engine giant, designed by Ruth Kedar in 1998 using the same colors you see today.

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22. Uber – The original colors of the controversial ride-hailing service are blue, black and gray indicating a superb, refined and reliable premium service.

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23. Lufthansa – Although they use the color blue like most airlines, Lufthansa also ventures to use the rare yellow to signify brightness, optimism, exclusivity and boldness.

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24. Asana – As part of their brand refresh, the Asana team wanted their brand colors to seem like a balance between clarity and energy.
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25. Evernote As a productivity app, Evernote uses green as a resting color, to evoke a feeling of stability and peace in its users.

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26. SpaceX As part of SpaceX’s rebranding process, one lucky design student in LA was tasked with creating the space exploration company’s new brand identity. The color scheme is quite in line with the company’s space transport goals, using Martian gold, galactic orange, and maroon to create space.

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27. National Geographic – With the iconic yellow frame representing a window or portal to the world, National Geographic’s yellow is best suited to knowledge and wisdom.

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28. Bang & Olufsen This high-end Danish consumer electronics company uses a beautiful and warm color palette to present its functional and aesthetically pleasing products.

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29. Spotify – the trendy digital music service that everyone uses utilizes the color green to symbolize freshness and vitality, which is essential for a music brand.

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30. Airbnb – The online accommodation market uses colors that reflect passion and emotion, without the overwhelming energy of magenta. The purpose of these colors is to represent ideas that can belong anywhere.

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Reference: piktochart
15/8/20

#first

So beautiful

25/8/20

#2

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