The K5, which is loved by customers and is leading the mid-size sedan market, has further strengthened its merchandise by reflecting customer preferences.
Kia launched the K5 model year change model ‘The 2022 K5’ on the 24th (Thursday) and went on sale.
The 2022 K5 has secured attractive product competitiveness by applying the new Kia emblem and basicizing various specifications preferred by the main customer base for each trendy-prestige-noblesse-signature trim, while minimizing the price increase.
In addition, in the case of the hybrid model with a dedicated design, a bolder and more dynamic style was realized. The existing horizontal pattern tiger nose radiator grill has been changed to a shark tooth pattern reminiscent of shark teeth. It inherits the existing shark skin grill design concept, but it is characterized by a bolder and more sophisticated refinement to enhance the sense of luxury. In addition, the grill material also has a strong impression by applying black high-gloss paint.
In the trendy trim and prestige trim, convenience specifications that were not in the existing trim were applied as standard. The basic trim, Trendy, has a leather/heated steering wheel, and the Prestige standardizes the front parking distance warning specification, thereby enhancing product quality. (※1.6 gasoline turbo model applies all trim D-cut leather/heated steering wheel as standard, excluding rental car)
In addition, the Noblesse trim and the signature, the top trim, have improved the convenience of customers by applying the smartphone wireless charging function, which was previously operated as an option, by default.
The 2022 K5 has strengthened its marketability by adding specifications compared to the previous model, while also increasing its attractiveness by setting a reasonable price.
The price of the 2022 K5 is Trendy 23.81 million won, Prestige 26.31 million won, Noblesse 28.22 million won, Signature 30.92 million won, and the selling price of the 2.0 gasoline model is Trendy 24.59 million won, Prestige 27.49 million won, Noblesse 29.4 million won, The signature is 3171 million won.
The 2.0 hybrid model is Trendy 27.77 million won, Prestige 29.75 million won, Noblesse 31.68 million won, Signature 33.84 million won, 2.0 LPI model is Prestige 26.75 million won, Noblesse 29.4 million won, Signature 30.87 million won (※ 3.5% individual consumption tax, hybrid tax benefit reflected)
Meanwhile, Kia’s representative mid-size sedan, the K5, has been steadily loved by customers based on its excellent product quality and price competitiveness. A total of 112,581 units were sold excluding commercial use for 18 months from the release of the 3rd generation model in December 2019 to May last year, and 79,072 units were sold last year, achieving the top position in sales in the midsize sedan sector.
A Kia official said, “The 2022 K5 is expected to provide greater satisfaction to customers as its product quality has been strengthened by actively reflecting customers’ opinions and preferences. By doing so, we will continue to lead the market.”
Hobin Yoo Editor hb.yoo@carguy.kr
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