[Motoroid / Column]
In addition to the new car market, the brand directly guarantees’The popularity of’certified used cars’ is increasing significantly.
According to the imported car industry, the sales volume of imported certified used cars last year was about 30,000 units, showing a sharp increase by more than 30% compared to the previous year.
Certified used cars refer to a system in which car brands directly purchase and repair used cars, diagnose up to 200 items in detail, and sell used cars that have passed quality procedures.
Imported car brands operating the certified used car business are 13 brands including Mercedes-Benz, BMW, Lexus, Audi, Volkswagen, Porsche, Volvo, Peugeot, Ford, Jaguar Land Rover, Rolls-Royce, and Lamborghini.
Each brand has its own vehicle verification method to manage the quality, and it is a method that guarantees quality for a certain period of time, appealing that it is a’reliable used car’, and thanks to its high reliability, customers are also looking for certified used cars. It’s a trend.
Especially New car-class imported cars with extremely short mileage Certified Used Car It is pouring out into the market and is getting more attention.
This is because you can buy a new car-level vehicle with a small mileage at relatively inexpensive prices, and because it provides a quality guarantee for a certain period of time, you can purchase a vehicle with a higher cost-effectiveness more safely.
Import-certified used cars are usually sold as brand-certified used cars after purchasing accident-free vehicles with less than 5 years of sale or less than 100,000 km of mileage, and through performance checks and repairs.
In the case of imported cars with a large price burden, there are many cars that come out 30% or more cheaper than the price of new cars, so you can purchase the car you want regardless of the brand, and some cars are also pouring out new cars with a mileage of less than 100km. Get more attention.
In fact, in the certification market, the only integrated solution for certified used cars in Korea, it is easy to find new non-driving cars with a range of several tens of kilometers. The Lexus IS IS300 has a mileage of only 15 km. The new car, which costs 53.10 million won, is currently selling for 45 million won.
Another Mercedes-Benz GLE-class (December 2019)Is sold for 110 million won, which is more than 60 million won lower than the new car price of 173.2 million won with a mileage of 37 km.
The driving range of the Audi A6 C8 model is 250 km. This car is a June 2020 model with a new car price of 65.32 million won, and is currently sold at 48 million won.
The May 2020 BMW X5 M50d will be sold for 118 million won, with a mileage of 1,601 km, 20 million won less than the price of a new car.
The Mercedes-Benz C-Class C43 AMG 4-matic is of December 2019, but has a mileage of only 42km. This vehicle was priced at 64 million won, which is 22 million won cheaper than a new car.
Vehicles with a mileage of less than 100 km are often registered as new cars and immediately converted to certified used cars.
An official of imported certified used cars explained, “In many cases, vehicles with short mileages are temporarily registered and handed over to certified used cars to achieve the goal of the new car sector.”
In fact, in the case of some imported car brands, dealers often sell so-called’push’ to achieve quarterly or year-end targets.
This is because the’reservation margin’ can be received from the head office (Korean subsidiary) only when the allocated target is achieved. If you receive up to 100% of the reservation margin, you can benefit from self-registering and selling used cars.
Some of these vehicles are used by dealers for employees and then sold as certified used cars. Most of these vehicles are vehicles with a mileage of less than 5,000 km. Like this, new car-class used cars with short mileage vary by brand, but it is believed that several hundred cars are converted to used cars annually.
Although these cars are on the same level as new cars in all respects such as year and mileage, they are sold much cheaper than new cars, giving consumers a chance to purchase new cars at the cheapest price.
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