BMW Group Korea announced plans to further improve customer satisfaction this year by launching various new models, expanding logistics centers and service networks.
First of all, BMW will launch a total of 10 new BMW and MINI models in Korea this year, broadening the choice of customers. In the first quarter of the first quarter, BMW is planning to introduce the high-performance M performance model’M135i’ in the second quarter, following the new 4 Series with the brand’s new design language applied, the new M3, a high-performance sports sedan, and the new M4 sports coupe.
In the fourth quarter, new electric car models such as BMW iX and iX3 will be released. The iX is a flagship pure electric vehicle, with the latest 5th generation eDrive technology applied, providing a maximum output of over 500 horsepower and a long driving distance of over 600 km. Another brand, MINI, is releasing models with partial modifications of the MINI 3-door hatch, MINI 5-door hatch, and MINI Convertible in the third quarter.
In the first quarter, BMW Korea will launch the new 4 Series with the brand’s new design language. The new BMW 4 Series is BMW’s newest two-door sports coupe that delivers dynamic driving pleasure, with vertical BMW kidney grilles that inherit the heritage of BMW’s legendary coupe model.
In addition, the design of the long side windows, the shoulders that exude strength, and the flowing roof line create a solid yet sporty elegance.
In addition, the high-performance sports sedan BMW M3 and the new sports coupe M4 will be released in the first quarter, and in the second quarter, the high-performance M performance model’M135i’, which shows the strongest performance among the new 1-series lineup, will be introduced.
BMW also plans to expand investment in services to increase customer satisfaction. First, it plans to expand the vehicle distribution center by spending about KRW 60 billion, and increase the number of pre-vehicle inspection (PDI) units from 77,000 units to 120,000 units.
The number of vehicles that can be stored is also planned to increase from about 11,000 to 18,000 vehicles to build the largest infrastructure for Imports. Accordingly, it is expected that more customers will be able to ship vehicles in a timely manner.
In addition, this year alone, 9 service centers and 3 exhibition halls will be expanded based on the BMW brand. Through this, a total of 77 service centers and 1,600 work bays will be secured, and the number of exhibition halls will be increased to 60. In addition, it is expected to create about 500 jobs by adding service personnel.