[Motoroid / Column]
In 2018, Audi Korea sold 40 million won of 2018 Audi A3 for up to 40% discount and Avante price of 20 million won, causing a fire.
At the time, the discounted A3 was sold as an officially certified used car by Audi. Although it was a new car, it was registered as a used car, but during the warranty period, it was given the same benefits as a new car, and about 3,000 were sold out in one day.
At that time, discount sales were in accordance with the Special Act on Air Quality Improvement in the Metropolitan Area, which forced the sale of more than 9.5% of eco-friendly cars, and was a hurdle to comply with the law.
In 2019, Audi Korea also sold some A6 models at a discount of 13 million won and for 40 million won. It was a measure to shake off the remaining inventory before the year change.
Among the premium German brands, Audi and BMW are also considered to be frequently sold at discount sales of 10% or more for new cars as well as inventory.
Recently, more and more brands even advertise for inventory. The Zip brand is officially formulating a 20% discount on some models, and Honda Motors of Japan is also running a cheap sale.
Consumers who buy new cars at a reasonable price are not very welcome because such a sale affects the price of used cars, but it is the most popular product for consumers who want to buy a car in the used car market.
This is because there is a chance to purchase a new car with a small mileage at almost half the price. In fact, if you look at the vehicles that appear in the certification market, which is a total solution for certified used cars, there are a lot of vehicles that cost only half the price of the product as well as new cars.
Audi’s flagship model A6 (new car price of 65.32 million won), which is only 649 km in mileage as of June 2020, is being sold for 47.3 million won, down more than 18 million won. Vehicles with a mileage of less than 1,000 km are almost identical to those of new cars.
The Audi A4 TDI Quattro Premium (new car price 58.84 million won), which ran 1460 km in May 2020, is on sale for 47 million won, and the October 2019 Audi new A3 40 TFSI (new car price 40.4 million won) with a mileage of only 456 km. ) Is on sale for 27 million won.
The November 2019 Audi A4 40 TFSI premium model with a mileage of 6,750 km (new car price of 50.9 million won) will be sold for 37 million won cheaper by 13.9 million won. In addition, the Audi A5 TFSI Quattro Premium Sportback model (new car price of 63.25 million won) with a mileage of 4,694 km as of November 2019 is being sold for 42 million won.
In the case of BMW, the BMW X2 18d advantage model (new car price of 50.4 million won) with a mileage of 9814 km in May 2020 is being sold for 35 million won.
In addition, the BMW 2 Series 220d Coupe (new car price of 49 million won) with a mileage of 10,838 km in February 2020 will be sold for 38 million won.
On the other hand, Volvo Cars, which have few discount sales, is sold at KRW 61 million, which is 88.5% of the new car price (68.90 million KRW), although the December 2019 Volvo S90 D5 AWD Inscription model has a mileage of 23,39 km. have.
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