The Volvo S90’s cumulative domestic sales in 2020 ranked second in the world. According to Volvo Cars Korea on the 8th, the cumulative domestic sales of the S90 from January to July 2020 was 1020 units, ranking second in the world after China’s 17,410 units. This is a number rising after the 6th in the world in 2018 and 4th in the world in 2019.
This sales volume of the Volvo S90 in Korea is in line with the growth of Volvo Cars Korea. In the luxury mid-size imported car segment, which accounts for about 40% of domestic imported car sales, Mercedes E-Class, BMW 5 Series, Audi A6, Lexus ES are sold, and Genesis G80 competes for domestic cars.
Volvo Cars Korea announced a blast by selling a whopping 3,200 units in the pre-contract for the new S90, a partially modified model. This significantly exceeds the annual sales volume of the S90, and is expected to grow significantly if the supply is supported. The domestic sales volume of the S90 is 1104 units in 2018 and 1517 units in 2019.
The recently launched Volvo The New S90 is popular because of its enhanced marketability. The new S90 has improved habitability by introducing a long wheelbase model with an overall length of 125mm and wheelbase increased by 120mm compared to the previous S90, and eco-friendly powertrain such as 48V mild hybrid and plug-in hybrid has been applied.
In addition, a panoramic sunroof, upgraded B&W audio system, crystal gear knob (SBW), smartphone wireless charging, and advanced air cleaning functions were applied.The sunroof operation in the 2nd row based on the inscription model, passenger seat movement, electric 2 The added heat sunshade greatly enhances the convenience of the second row.
Meanwhile, Volvo Automobile Korea plans to introduce high-performance brand Polestar to Korea as early as the first quarter of next year. The Polestar lineup complements Volvo’s high-performance, eco-friendly lineup, consisting of the Polestar 1, a high-performance sports car with 619 horsepower, and Polestar 2, a battery electric vehicle that competes with the Tesla Model 3.
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