[오토캐스트=정영철 기자] Ford’s new SUV Bronco said on the 31st that it had a record number of advance contracts in the United States. Tim Stone, Ford’s chief financial officer (CFO), said the number of advance contracts for the new Bronco was over 150,000. It is only 18 days since the contract was launched since the disclosure on the 13th. Subsequently, customers who sign future contracts will be able to receive the car after 2022.
Bronco6G.com, a US source of expertise in Bronco, claimed that if the combined number of pre-contracts were added in addition to the official count, close to 230,000 pre-contracts would have been made. If this is true, Tesla’s Cyber Truck is the second-largest number after last year’s 250,000 pre-contract records.
The source said it also conducted a survey of 2,444 new Bronco pre-contractors at various Bronco forums. According to this, about 30% of consumers who signed a new Bronco pre-contract previously owned or currently own a Jeep Wrangler. In addition, 20% were the first consumers to purchase Ford brand vehicles.
By model, the pre-contract ratio of the 4-door model and the 2-door model was 62.6% and 37.4%, respectively. By trim, the top trim Badlands were the most popular with 28.1%. Following that, Wildtrak recorded 17.2% and the launch special commemorative First Edition recorded 14.5%, accounting for the majority of sales of the top trim. Back behind, Outbanks recorded 13.4%, Black Diamond 11.5%, Base Trim 8.4% and Big Bend 6.8%.
Meanwhile, an official from Ford Korea said, “The new Bronco market is expected to be released in the second half of 2021.”