2015 Christmas sales. Popular games are 3DS "Monster Hunter Cross", PS4 "Star Wars" "Fallout 4", WiiU "Splatoon"


3DS game "Monster Hunter Cross" (Capcom)

3DS game "Monster Hunter Cross" (Capcom)

What will happen to the game market in 2015 right now in the middle of Christmas sales? Let ’s take a look at the game market this winter in “Price.com Trend Search”.

In the game console itself, “PS4” “Nintendo 3DS LL”, mainly “Wii U” set model will follow up

Figure 1: Trends in the access of five popular products in the “Game console” category (last 3 months)

Figure 1: Trends in the access of five popular products in the “Game console” category (last 3 months)

Figure 2: Trends in sales of five popular products in the “Game console” category (last 3 months)

Figure 2: Trends in sales of five popular products in the “Game console” category (last 3 months)

First of all, the game console itself, as shown in Figure 1, has been moving around Sony's "PS4" for a long time, and the trend has not changed even during Christmas sales. However, the popularity of the Nintendo “New Nintendo 3DS LL”, which is a portable game machine, has been growing rapidly, and there was a moment when the popularity of “PS4” was temporarily exceeded in early December. This is greatly influenced by the release of Capcom “Monster Hunter Cross”, which will be described later. Similarly, Nintendo's “ Wii U Splatoon Set '' has been gaining access since the mid-December when the Christmas season became full-fledged. It has overtaken “PS4” and “New Nintendo 3DS LL” to shine as the first place (Figure 2). It seems that it may be due to the impact of a large amount of commercials, but it can be said that the present demand for this season is a solid set product.

Figure 3: Trends in the lowest prices of five popular products in the “Game console” category (last 3 months)

Figure 3: Trends in the lowest prices of five popular products in the “Game console” category (last 3 months)

Figure 3 shows how much these game machines (including set products) are sold. Surprisingly, you can see that it is clearly divided into two price ranges. Three of the lowest price zones of 35,000 to 37,000 yen above are "PS4 (CUH-1200AB)", "Wii U Splatoon Set" and "Wii U Super Mario Maker Set". At the manufacturer's suggested retail price, “PS4” is 34,980 yen (excluding tax), and “Wii U” set model 2 products are 34,000 yen and 33,000 yen (excluding tax) respectively, so there is almost no drop in price and sales are on a regular price basis ing.

On the other hand, the lowest price zone of the 18,000 yen level below includes "New Nintendo 3DS LL" and Sony "PlayStation Vita (Wi-Fi model PCH-2000 series)", but there is almost no price difference here either It can be said that it is a game of Gachinko. In addition, there is almost no difference from the manufacturer's suggested retail price, and it is sold on a regular price basis.

Due to the popularity of these Nintendo set products, the difference between Sony and Nintendo on the basis of the number of accesses has almost disappeared (Figure 4). Although the two companies had a relatively large difference throughout the year, when it comes to Christmas sales, it seems that Nintendo's strengths with the party and children's titles are appearing, and that they are fighting with each other I can say that.

Figure 4: Changes in the number of accesses by Sony and Nintendo in the “Game console” category (last 3 months)

Figure 4: Changes in the number of accesses by Sony and Nintendo in the “Game console” category (last 3 months)

Game titles such as "Fallout 4" and "Star Wars Battlefront" are popular on PS4.

Figure 5: Trends in the ranking of the top five popular products in the “PlayStation 4 (PS4) Software” category (last 3 months)

Figure 6: Trends in the number of accesses to five popular products in the “PlayStation 4 (PS4) Software” category (last 3 months)

Figure 6: Trends in the number of accesses to five popular products in the “PlayStation 4 (PS4) Software” category (last 3 months)

Next, let's take a look at the best-selling products of game software. First of all, it is the stationary game machine “ PS4 '', but in the selling ranking as of December 24, 2015 shown in Fig. 5, Bethesda's RPG “ Fallout 4 '' (12/17 release), 2nd place Is Spike Chunsoft's RPG "Exist Store Archive" (12/17 release), and the third place is the Electronic Arts shooting game "Star Wars Battlefront" (11/19 release). However, as you can see from the changes in the ranking, the overall popularity is Bethesda “ Fallout 4 '' and Electronic Arts “ Star Wars Battlefront '', the other three products are There is a strong feeling that it has been sold rapidly according to the release date.

Although it is easier to understand by looking at the access transition in Fig. 6, “ Star Wars Battlefront '' is the most popular in the whole season, and then 5pb became instantaneous popularity according to the release date on December 10 The adventure game “Steins Gate Zero” has created a mountain of great access. The current No. 1 “Fallout 4” has been gradually gaining popularity, and has been performing well since its release. “ Exist Store Cave '' currently ranked second is the only dark horse-like existence, but the “ PS Vita '' version is becoming popular as it is a domestic orthodox RPG, and it is expected to be a long-lived title .

The title of PS4 at the end of this year is generally a lot of collaboration works with movies and animation, and I feel that they are hitting properly. Although there is no explosive hit title due to the impact of the "PS4" body price cut in September, the impression is that it works well as a whole.

Game software, 3DS “Monster Hunter Cross” becomes popular

Figure 7: Trends in top-selling ranking of five popular products in the “Nintendo 3DS Software” category (last 3 months)

Figure 7: Trends in top-selling ranking of five popular products in the “Nintendo 3DS Software” category (last 3 months)

Figure 8: Trends in the number of accesses to five popular products in the “Nintendo 3DS Software” category (last 3 months)

Figure 8: Trends in the number of accesses to five popular products in the “Nintendo 3DS Software” category (last 3 months)

Next, let's take a look at the best-selling products for the Nintendo 3DS mobile game console. As you can see from the hot selling ranking in Fig. 7, Capcom's popular action game "Monster Hunter Cross" (released on November 28) has been running the leading position almost all the time. The 2nd and lower ranks seem to be a battle, but as of December 24, 2015, 2nd place is Nintendo's rhythm game “ Rhythm Heaven The Best + '' (released on June 11), 3rd place is “ Disney Magic Castle '' by NAMCO BANDAI Entertainment My Happy Life 2 "(11/5 release). The 4th place mixi “Monster Strike” (12/17 release) is also worth noting. I'd like to pay attention to how far it will become popular, as it will be the 3DS version of the title that was a big break on smartphones this year.

In this way, the game for Nintendo 3DS is a mix of old and new titles, but the popularity of Capcom “Monster Hunter Cross” is a big hit at this time. Figure 8 shows the changes in the access of five popular titles, but the attention of “Monster Hunter Cross” is not the ratio of other titles, but the strength of the difference. In the past few years, the Monhan series has been launching new titles at the end of each year, but this year's “Monster Hunter Cross” has a relatively high reputation from users and has shown its strength in various ways.

Wii U re-populated at this time with "Splatoon" and "Super Mario Maker". PS Vita has a shortage of hit titles

Figure 9: Trends in the number of accesses to five popular products in the “Wii U Software” category (last 3 months)

Figure 9: Trends in the number of accesses to five popular products in the “Wii U Software” category (last 3 months)

In other game console titles, Nintendo's “Wii U” is one of the most popular. With regard to the stationary game machine, the Wii U, which had been a big difference throughout the year against its rival PS4, was popular at this time with the popular titles Splatoon (released on May 28) and Super Mario Maker ( (Released on 9/10) became popular again due to the impact of a large number of commercials, etc., and the set model also performed well (Figure 9). Neither of these titles is aimed at the Christmas sales season, but the game characteristics suitable for playing with a large number of people can be said to match the party demand specific to this period and the demand for gifts for children. The Wii U Splatoon Set is popular enough to sell out at all stores on the price .com as of December 24th.

Figure 10: Trends in the number of accesses for the five popular products in the “PlayStation Vita Software” category (last 3 months)

Figure 10: Trends in the number of accesses for the five popular products in the “PlayStation Vita Software” category (last 3 months)

Lastly, let's take a look at the Sony PlayStation Vita software. Figure 10 shows that the PS Vita software continues to fly at a very low altitude, and is still not blessed with a popular title. The relatively stable popularity is “Minecraft: PlayStation Vita Edition” released in March this year, and there is no impression that the title for the Christmas sales battle is another one. Among them, the only growth in the battle action game “Mobile Suit Gundam EXTREME VS-FORCE” (released on December 23) at NAMCO BANDAI Entertainment is rapidly gaining popularity. However, as the title for the Christmas sales battle has been released at the last minute timing, it seems that the PS Vita situation has become a somewhat exciting development.

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