Visualcapitalist data from Forbes published, said the 100 most valuable brands totaling $ 2.33 trillion, up 8% from last year.
At the moment, the service has become Apple’s second-largest revenue segment, second only to the iPhone with a total revenue of 37. billion USD in 2018. Morgan Stanley even expects this number to reach the 100 mark billion USD in 2023. The above growth expectation partly reflects the strength of the Apple brand.
In fact, Apple has topped the list of the world’s most valuable brands published by Forbes for nine consecutive years.
According to the latest statistics, this giant’s brand is worth 205.5 billion USD, up 12% over the same period last year. This is also the first time a business with a brand is priced higher than 200 billion USD.
While Apple maintains the No. 1 position, Google is also chasing with high speed and brand value 167.7 billion USD, up 23%.
Google currently has 92% of the global search market share in the last 12 months, according to StatCounter with Bing and Yahoo ranked second and third with 2.6% and 1.9% market share respectively.
Like Apple, Google also uses its brand power to advance into other areas of the user’s daily life, from email, web browsing to cloud storage.
While global consumer brands have struggled with changes in customer behavior, technology brands still have the upper hand, with Microsoft and Amazon coming in third and fourth with 123.5 billion USD and 97 billion USD.
Facebook is the fifth most valuable brand at 88.9 billion USD but it is the only big man in the top 5 with brand value decrease. Coca-Cola meanwhile is the brand with the highest brand value outside the technology field.
Thai Son / Economy & Consumer
* Source: VietnamBiz