Marketing Random

10 most viewed Tet 2018 ads


Tet is often known for music, fireworks, the reunion of family, friends and relatives. So warm reunion stories are also the highlight of the New Year videos.

In addition to the Tet theme, the Top 10 Most Viewed YouTube New Year Videos on YouTube pointed to 3 trends that brands have applied to their videos. The trends are:

  • Combining stars and creative content: The stars with many fans such as Soobin Hoang Son, My Tam, Bich Phuong … are factors to attract the attention of users when brands know how to combine creative content subtly with KOL.
  • Advertising with a long duration: If we look at the 10 videos below, we can see that all 10 videos are longer than 30 seconds, this is the average length of a video shown on TV. This shows that users stay engaged longer when the brand tells something that is truly engaging.
  • Brands are behind stories: Users view YouTube as a place of entertainment, so brands that express fun, creative ways of communicating rather than focusing more on products like regular TV ads will win the hearts of many. viewers.

The most watched Tet videos on YouTube include:

1. GO TO RETURN 2 OFFICIAL | TRAVEL OF THE YEAR | SOOBIN HOANG SON

  • Posted by: Tien Cookie
  • Creative agency: Redder
  • Media: Pinetech

2. OMO TET 2018 – Tet is full when …

  • Posted by: Việt Nam OMO
  • Creative agency: Mullen Lowe
  • Media: Mindshare

3. Knorr – Who Makes Tet?

  • Posted by: Knorr Viet Nam
  • Creative agency: Mullen Lowe
  • Media: Mindshare

4. Comfort Scented Ngat Ngay – Hugging Full of New Year’s Eve

  • Posted by: comfortvietnam
  • Creative agency: Ogilvy
  • Media: Mindshare

5. “DELICIOUS TET EATING, NHU DAM SON” WITH MY TAM

  • Posted by: TEA + Plus Tea
  • Creative agency: JWT
  • Media: Mindshare

6. Hearing Milk Coffee Cup | MV Bich Phuong Valentine 2018

  • Posted by: Vinamilk
  • Creative agency: DSquare
  • Media: Chin Media

7. SHORT FILM OR TET 2018 I It’s true for our New Year, Muoi – Vu Ngoc Dang | People’s Artist Ngoc Giau – Jun Pham 365

  • Posted by: YEAH1TV
  • Media: Mindshare

8. LATEST TET HOLIDAY | The secret to change fortune – Up is up

  • Posted by: 7UP Vietnam
  • Creative agency: Redder
  • Media: Mindshare

9. NEW TET HOLIDAYS IN 2018 – LANGUAGE BLUE !!!

  • Posted by: YEAH1TV
  • Creative agency: Redder
  • Media: Mindshare

10. Tet must be big with Samsung

  • Posted by: Samsung Vietnam
  • Creative agency: Ogilvy
  • Media: Starcom / Performics

Brands Vietnam
* Source: Think with Google

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